Back to school season is in full swing, making it the perfect time to score more sales and connect with a new demographic. The Society of American Florists has tips to help you capture back to school business. Create a fun back to school sign or display outside your...
With speculation of a recession on the horizon and some florists reporting a slowdown in sales, it’s important to implement strategies now to boost your bottom line. The Society of American Florists has resources to help. “Forecasting Your Future.” This new series of...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members sharing inspirational stories, professional insights, and the opportunity to form new...
The Senate and House’s recent proposed funding increases for the Floriculture Nursery & Research Initiative started with SAF members putting the issue in front of Congress earlier this year — a real-world example of the importance of cultivating relationships with...
Save the date! Wednesday, Oct. 19 is the date of this year’s Petal It Forward, the Society of American Florist’s international goodwill initiative, where on one day thousands of floral industry participants hand two flowers or bouquets to an unsuspecting stranger,...
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
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