The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members sharing inspirational stories, professional insights, and the opportunity to form new...
Proms are back — make sure your customers know you have the prom flowers they need to celebrate! The Society of American Florists’ has a Prom Resource Center dedicated to helping you boost your corsage and boutonniere sales. Resources include: Social media...
There is still time to encourage your customers to hop on over to your shop and pick up flowers for their Easter celebrations. Use the Society of American Florists’ resources to help remind your customers to celebrate the holiday with flowers. Resources include:...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members sharing inspirational stories, professional insights, and the opportunity to form new...
Flowers are scientifically proven to help create a moment of calm, according to research from the University of North Florida’s Department of Public Health. With more workers back in the office and Administrative Professionals Week coming up April 24-30, it’s a good...
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
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