3 Steps for a Successful Petal It Forward
The Society of American Florists’ annual feel-good initiative, Petal It Forward, is a chance for floral industry professionals to spread the power of flowers in their communities. Want to join in on the fun? SAF has instructions and resources to ensure a successful...Member Spotlight: Marcela López-Vallejo, AIFD, PFCI
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members sharing inspirational stories, professional insights, and the opportunity to form new...5 Webinars to Navigate the COVID-19 Delta Variant
The Society of American Florists has a variety of resources — including a COVID-19 webinar series — to support floral industry businesses as the Delta variant causes an increase in cases throughout the country. The webinars include: Coronavirus and the Floral...5 Resources to Sharpen Your Social Media Skills
Headed to SAF Orlando 2021 in less than two weeks? You may want to brush up on your social media skills so you can share the Outstanding Varieties and Sylvia Cup Design Competition winners with your customers in real time. The Society of American Florists and its...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.