The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sharing inspirational stories, professional insights, and the opportunity to form new industry...
Mother’s Day is quickly approaching on May 14 and it’s not too early to start planning for deliveries. The Society of American Florists has a variety of resources to help you make your deliveries productive and profitable. The resources on SAF’s Floral Education Hub...
While spring isn’t quite officially here, the clock sprung ahead Sunday, and in many parts of the U.S. spring flowers are emerging. Want to get your customers thinking spring flowers? The Society of American Florists has spring social graphics to entice your customers...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sharing inspirational stories, professional insights, and the opportunity to form new industry...
Easter is just about a month away, which means it’s a good time to remind your staff and customers about lilies and cats. Your customers may not know that several types of lilies can cause renal failure, or even death, if ingested by cats. Studies from Utah State...
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!