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Floral Community to Advocate for Research Funding at CAD
When members of the floral community gather together in Washington, D.C., next week for the Society of American Florists’ 40th annual Congressional Action Days (CAD), they’ll be advocating for something that benefits every floral professional, no matter the segment:...
SAF Pressures Senate to Move on Ag Workforce Reform
As floral industry growers struggle to find enough labor, the Society of American Florists is putting pressure on the Senate to address agricultural labor reform. Industry members who attend SAF’s Congressional Action Days, March 9-10, will play a critical role in...
25 Percent of American Adults Bought V-Day Flowers or Plants
A Valentine’s Day consumer poll commissioned earlier this month by the Society of American Florists indicates a slight drop in the number of consumers who purchased holiday flowers and plants this year and a dip in overall spending — but also points to sales...
6 Valentine’s Day Ideas to Use for Mother’s Day
Now that the Valentine’s Day rush is over, the Society of American Florists has compiled six stellar holiday ideas from the association’s members and volunteer leaders. Tweak them and put them to use for a successful Mother’s Day this spring. Call Them, Maybe. SAF...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.