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A Canned Food Drive Approach that Helps Your Community and Business
Want to create a holiday charitable event this fall that contributes to your community, generates goodwill and brings more customers into your store? The secret weapon to doing just that is already in your cooler, says Brad Denham of Arizona Family Florist in Phoenix....
Wholesaler Continues Petal It Forward Despite Area Fires
For Tegan Davidson and the staff at Sequoia Floral International in Santa Rosa, California, last week’s Petal It Forward initiative took on added meaning. The Sunday before the October 11 event, the team was busy prepping flower donations from growers and importers,...
Got Petal It Forward Video? Check out AFE’s New Contest
Did you capture footage of smiling happy people giving and receiving flowers during your Oct. 11 Petal It Forward event? It could lead you to some serious moolah. The American Floral Endowment launched a video contest that encourages people to showcase their love of...President Trump Signals Support for Mandatory Use of E-Verify
When President Trump laid out his general approach to immigration reform last week, he included in his principles mandatory E-Verify in the hiring process for all employers. Legislation that would do exactly that also was introduced in the House of Representatives...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.