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Can an Outside Hire Grow your Family Business?
Brad Denham, a founding partner in Arizona Family Florist in Phoenix, remembers attending his first Society of American Florists convention and marveling at the long history of businesses around him. Before long, he and his wife were on track to have a...
In Boston, SAF 1-Day Profit Blast Delivers Ideas, Tips and Inspiration
What’s the ROI of the Society of American Florists’ 1-Day Profit Blast? Instant money in the register back home, according to one shop in Newburyport, Massachusetts. “The first thing we did after Profit Blast was raise delivery charges,” said Lisa Greene, AAF, AIFD,...
Support the Petal It Forward Thunderclap
The Society of American Florists urges its Facebook and Twitter followers to help spread the same Petal It Forward message on social media at the exact same time. “It’s called a Thunderclap,” said SAF Vice President of Marketing Jennifer Sparks. “It’s super easy to...
Florists in All 50 States Plan Local Events for Petal It Forward
North Dakota has joined the ranks of states participating in the Society of American Florists’ 2017 Petal It Forward, officially making the effort nationwide, with events planned in all 50 states plus Washington, D.C., and Canada. Florists in 273 cities are hosting...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.