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Floral Community Will Advance These Four Issues at CAD
When floral professionals gather March 9-10 in Washington, D.C., for the Society of American Florists’ 40th annual Congressional Action Days, they’ll advocate for four issues critical to a healthy industry. “Each year, we look at which issues make the most sense to...The Heat Is On: Social Messages to Drive Holiday Orders
The time to drive Valentine’s Day orders is… now! The Society of American Florists has new social media messages to help you nudge customers, including several that are *perfect* for the first week of February. Two messages to try: Lean into All “the Feels.” Encourage...
Baby, How You Feelin’? How to Pitch V-Day to Singles
Fresh, new (Lizzo-inspired!) social media posts from the Society of American Florists can help you pitch V-Day promos to clients who love the holiday AND singles who roll their eyes at all that romance. Here’s a post to try during the week of Jan. 26 if you want to...
Easy Social Media Tips to Drive a Strong 2020
The new year is a great time to make smart(er) decisions with your social media strategy. In the January issue of Floral Management, Jackie Levine, manger and wedding coordinator of Central Square Florist in Cambridge, Massachusetts, offers these tips that will help...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.