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SAF Florists Collects 1,900 Pounds for Food Banks
Seven years of collecting nonperishable food, seven tons collected for food banks in Pennsylvania and Ohio. Sister companies Royer’s Flowers & Gifts and Stephenson’s Flowers & Gifts, in central and eastern Pennsylvania, and Connells Maple Lee Flowers &...Third Annual “Tom Butler Retailer of the Year” Finalists Announced
Teleflora has announced the final 10 nominees in consideration for the 3rd Annual Tom Butler Retailer of the Year Award. This year’s recipient will be announced and honored at the American Floral Endowment (AFE) Fundraising Dinner on September 7th in conjunction with...
Five Ways to Make Customers Feel More Love on Social Media
Want a super-fast way to stand out on social media? When you respond to customers’ comments — positive and negative — sign your name. Doing so humanizes your business, and lets customers know there’s a real person on the receiving end of rants, raves and questions,...
How to Boost Your Brand By Relating to Fans
Last week, roughly 170,000 people (many of them dressed in tights, masks and capes) descended on San Diego for Comic Con, a 47-year-old multi-genre entertainment convention. They traveled from all over world for the chance to meet their favorite actors, writers and...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.