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Charging the Right Amount for Services and Labor
Ever have a bride waltz in and ask if you’re willing to take on more than flowers and décor? Maybe rent linens? Provide “day of” planning services? Not quite sure how to deal with “DIY-ish” brides — you know the type. They’re enamored of Pinterest (and a little...
Premier Products Showcase, Supplier Expo to Foster Connections
Two popular annual events scheduled on the first full day of SAF Maui 2016, the association’s 132nd Annual Convention, Sept. 21-24, at the Ritz-Carlton Kapalua in Maui, are the Premier Products Showcase and the Supplier Expo. “Each year, we get to see, touch and...
SAF Maui 2016 Draws Dozens of First-Time Attendees
When SAF Maui 2016 kicks off today, the gathering will include about 85 first-time attendees to the Society of American Florists’ annual convention. These first-timers represent a diverse cross section of the industry — from longtime florists who have always wanted...
Will Your Staff Ace the Undercover Shopper Test Call?
Have you ever really listened to what your staff says to customers on the phone? Are they energetic and engaging? Do they upsell and cross sell and represent your shop well? Or are they just order takers, repeating the same old lines: “What do you want to send? Our...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.