Get on Reporters’ Radar with SAF’s Customizable Press Releases
Hometown newspaper and magazine editors and local TV and radio news producers thrive on turning national news items into community stories. So get yourself on their radar now. Capitalize on SAF’s consumer research and public relations programs about the emotional...Are You the Next Floral Management Marketer of the Year?
What do a new floral holiday, a rebranded bridal spin-off business, and a partnership with a Major League Baseball team have in common? They’re all marketing concepts that earned SAF members major exposure in their communities, double-digit sales growth, and the...New Study Provides Insights on Three Generations of Flower Buyers
Ever find yourself dismissing twenty-something customers before they even set foot in your store? (They never buy flowers from a florist.) Feel like you can’t quite connect with customers in their 40s and 50s… so why try? (They always seem so busy between work...Flowers Get a Nod from Two National Groups
The Society of American Florists may have responded to 19 companies that disparaged Mother’s Day flowers this year — but a handful of positive floral references also caught the attention of the group in the days surrounding the holiday. Among the companies plugging...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.