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Nest, Shane Co. and Others Take Jabs at Floral Industry
A chain of seafood restaurants, a GPS navigation developer, a home security system maker and a popular group of jewelry stores. These are just some of the companies that have tried to sway shoppers in their direction by disparaging flowers in the run-up to Mother’s...
Gardens America Celebrates 40 Years
On April 28, 2016, Gardens America, the exclusive distributor of the Jardines de los Andes brand in the US, will celebrate its 40th year of incorporation. This third generation family-owned and operated company was founded in 1969 by John and Peggy Gillice and...
Floral Company Investigates Short Cut in the Design Room
Give stems a good (clean) cut before you start processing them in your store. Though not every florist follows this advice religiously — in many design rooms across the country, it’s become a care and handling staple, as second nature as turning on the lights in the...
SAF Urges Help with Small Biz Health Care Costs
The Society of American Florists is voicing its support for a bill that could give some small-business owners more flexibility under a key provision of the Affordable Care Act. SAF and 150 other organizations recently sent a letter to the House of Representatives in...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.