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Key to Closing Brides: Ask for the Business
Not happy with the percentage of brides saying ‘I Do’? Columbus, Ohio, retailer Heather Waits, of Bloomtastic Florist, said it’s simpler than most realize. Waits closes 90 percent of brides to whom she gives proposals. Her secret? She asks for the...
Female Floral Designers in Chicago Band Together for Women’s Day Promo
Not seeing a lot of traction for Women’s Day in your area? Why not get proactive — and get a little help from your (female) friends? In Chicago, a group of female florists has come together to help raise awareness among an influential group. More than 20 women-owned...SAF Support Helps Secure $58 Million-Plus in Pest and Disease Research Funding
There’s good news from Washington for floral industry members who care about first-rate flowers and plants, helping the green industry be globally competitive, protecting our environment and ensuring top-quality imports. (Hint: That’s everyone.) More than $58 million...
With Valentine’s Day Coverage, Positive Approaches Pay Off
Feature stories that slammed Valentine’s Day flowers, followed by profiles of industrious florists making good on a busy, busy day, alongside detailed analyses of the floral industry — where it’s been and where it could be heading… Welcome to the media world of...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.