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USA Today Spotlights Valentine’s Day Flowers, SAF Statistics
Three days before Valentine’s Day, millions of Americans were on the receiving end of a not-so-subtle reminder that flowers are a popular, beloved holiday tradition. On the front page of the USA Today on Feb. 11, “Snapshot” featured a floral-focused graphic, showing...
Historic Cold Forces Some Industry Businesses to Modify Operations, Close
Some floral industry businesses in the Midwest were forced to modify operations or temporarily close their businesses on Jan. 30 in the face of bone-chilling, historic cold temperatures. “It is turbo chilly here,” said Laura Daluga, AIFD, owner of Department of...
Design Ideas, Merchandising Techniques to Boost Holiday Sales
Between customers’ desire to deck the halls and their need to pick up gifts for family, friends, coworkers, etc., there a lot of opportunities to end the year on a high note In a recent blog post for Smithers-Oasis, floral educator Sharon McGukin, AAF, AIFD, PFCI,...
Advent Calendar Flaunts Shop’s Vast Offerings
December presents many opportunities for the team at Wascana Flower Shoppe in Regina, Saskatchewan, to flaunt their vast offerings that cater to customers’ diverse tastes for decor and giftware. Among their holiday selections: Christmas tree kits, wreaths, amaryllis,...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.