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New Co-Op Advertising Program Reimburses Florists $2,500 To Market Their Business
FTD is pleased to announce a new co-op advertising program where FTD Member Florists that leverage the FTD brand in local advertising can receive reimbursement. When FTD Florists use the iconic Mercury Man logo in their shop advertising, FTD will reimburse them 50%...
MFA presents 2015 National Service Award
This year’s Michigan Floral Association’s National Service Award honoree is Teleflora’s Jack Howard. He has been with Teleflora for 22 years of his 25 year career in the floral industry and has served in several capacities in the organization. He is presently the...
Tech and Teamwork Improve Email Campaigns
Tired of too few clicks and too many unsubscribers, Ken Denaburg, president of York Flowers in Washington, D.C., and Annapolis, Md., has made a concerted effort to revamp the shop’s e-mail technique. Check out this month’s Hands On column in Floral Management,...
Jacob McCall as the U.S. Competitor
Jacob McCall, AAF, AIFD, FSMD, director of design and marketing at The Elite Flower in Miami, is the United States representive in the Fleurop-Interflora World Cup in Berlin, June 11-13.Jacob McCall, AAF, AIFD, FSMD, won the grand prize in SAF’s 2014 Sylvia Cup Design...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.