By now you’ve heard all about the Society of American Florists’ first ever all-virtual Reinvention Summit taking place July 27-31. SAF recently...
Preview the Reinvention Summit Program
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Business Builder
SAF Unveils Online Classifieds
Looking to find or sell a cooler? Tired of hanging onto surplus gifts and merchandise? Trying to promote a service you think other floral industry...
Spread Happiness Through Flowers
Did you know that, according to a survey by Wakefield Research, 68 percent of people feel stress on a weekly basis and 32 percent are stressed every...
Reignite Your Business with These 7 Tips
During the month of June, the Society of American Florists' Reignite Your Business webinar series, sponsored by Teleflora, focused on helping you...
Save the Date for SAF’s Reinvention Summit!
The Society of American Florists has unveiled new details for the Reinvention Summit scheduled for July 27-July 31, 2020. You won’t want to miss out...
Take Advantage of SAF’s Benefits, Virtually!
Last week, the Society of American Florists announced that in keeping with government regulations regarding travel and crowd size, the association...
Enhance Your Website with These 4 Tips
As restrictions ease across America and florists are either reopening after being closed or simply getting back into the flow of a more “normal”...
4 Ways to Connect Virtually with Customers
While social distancing is keeping Americans apart, everyone is looking for ways to stay connected. Stay close (virtually) with your customers by...
Look Ahead to Father’s Day Resources
Just like Mother’s Day, Father’s Day will look a bit different this year with social distancing practices still in play. Though Father’s Day isn’t...
3 Tips to Stay in Front of Customers Every Day
Now that the rush of this year’s unusual Mother’s Day is over, it’s time to think summer strategy. SAF has pulled together three tips from a recent...
SAF Creates New Tools to Promote Gifts for Grads
Graduations will look a little different this year with the evolving COVID-19 pandemic. But that means florists have new and different marketing...
How to Turn Negative Feedback into a Positive
Negative feedback about floral arrangements (“too small,” “died too quickly”), delivery (“too late”) or customer service, alas, happens pretty...
Video Tips for Virtual Connections
Selling flowers and staying top-of-mind with customers in a pandemic requires a full embrace of technology, according to a trio of creative...
SAF Editors Refocus April/May Issue
Longtime readers of Floral Management may have noticed the April/May issue has yet to hit their mailboxes and inboxes. Don’t worry: The new issue is...
New Social Media Graphics Emphasize Safety, Community
The Society of American Florists has new social media posts up this week to help members send positive to messages to consumers on safe floral...