How are you doing so far in 2020 — and what do you need to do now to prepare for the future and minimize your risks in good times and uncertain...
Do You Know Your Numbers?
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Business Builder
Spring Forward
Why not use the before spring holidays to pre-plan some spring and summer promotions? Check out SAF's collection of beautiful, four-color artwork...
Countdown to Prom
Ready for a four-letter word? P-r-o-m. If prom work is more burden that boon, you and your team may be missing some of the key “do’s and don’ts” of...
Get the Word Out: No Lilies for Cats
With Easter around the corner, let’s avoid sending any customers on an emergency trip to the vet. As you may know (and your customers may not),...
Five Facebook-Ready Posts to Push for Women’s Day
International Women’s Day is March 8, and this year’s holiday could feel especially appropriate to customers active or inspired by the #MeToo and...
3 Things Every Successful Florist Does AFTER Valentine’s Day
We know! We know! You’re in the belly of the Valentine’s Day beast right now — but the days after the holiday are just as important for florists who...
Take 75 Percent off Postcards, Posters and Stuffers in SAF Store
“Mood Changer,” “Happiness Delivered,” and “Make Any Day Special” headline the postcards flying off the shelves as part of the Society of American...
Baby, How You Feelin’? How to Pitch V-Day to Singles
Fresh, new (Lizzo-inspired!) social media posts from the Society of American Florists can help you pitch V-Day promos to clients who love the...
What’s On Your Valentine’s Day To-Do List Calendar?
It’s no secret that February is the most chaotic of all months for retail florists. Feeling overwhelmed about what to do when? Here are day-by-day...
7 New Social Media Posts for Valentine’s Day
“Don't get feathers all ruffled, flitting about at the last minute in February. Order Valentine's Day flowers now. You know we're already thinking...
10 New Ways to Promote #HolidayShopping
“Close at 5? Oh no, Santa won't be having that. We are extending our hours to help you keep your sanity in reach! (insert your shop’s store hours...
Get #LastMinute Consumers #ChristmasShopping with You
“Feeling more frazzled than dazzled by the pace of the holidays? Sit back, sip some eggnog and let us deliver. We’re ready to load up the sleigh and...
5 Attention-Grabbing Subject Lines for Hanukkah and Christmas
Subject lines can make or break your email open rates — especially during the busy holiday season when customers are busier than ever. “If your...
11 New Graphics to Spread #HolidayCheer
“All I Want for Christmas is Hue,” “Life of the Party,” and “Friendships are evergreen” are among the latest graphics added to the Society of...
Just in Time for Christmas: A Primer on Holly and Ilex Care
There is no more iconic symbol of the Christmas season than holly — Ilex aquifolium, that is, sometimes called English or European holly. But today,...