Saying “good morning” to someone may seem like a standard nicety — but employees who are introverted might occasionally let those greetings slide....
Five Friendly Phrases that Win Over Any Customer
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Business Builder
2 Stunning Holiday Designs that Play Up Texture
Shiny baubles. Twinkle lights. Candy cane stripes. Ribbon. Tinsel. Glitter. It’s the most ostentatious time of the year! Mindful that many customers...
6 Ways to Capitalize on Engagement Season
Let us take a moment to give thanks that the not-so-nice political commercials that dominated airwaves for much of this year have finally come to an...
Floral Industry Pros Share Top Product Picks for 2020
Resolved to incorporate more novel and cutting-edge products into your line-up in 2020? The New Products Showcase at SAF Amelia Island 2019, the...
Print, Copy and Distribute Poinsettia Brochures and Fliers
Consumers appreciate education and show loyalty to businesses that give it to them. This holiday season share poinsettia knowledge — such as history...
‘Ladies Night Out’ Sets the Mood for Holiday Shopping
In early November, Blumz…by JR Designs hosted “Ladies Night Out” at its Ferndale and Holly, Michigan locations. The party-like atmosphere, complete...
Give the Gift of Floral Management
It’s beginning to look a lot like Christmas… Do your team members have the education they need to help your business thrive? One great resource is...
Steal these Social Media Posts for Small Business Saturday
This video is among the free resources available at ShopSmall.com/MarketingSupport to help you promote your business for Small Business Saturday....
Put Thanksgiving Designs Front and Center
Walk into any grocery store in America and you'll find giant displays of canned pumpkin, green beans, sweet potatoes, corn, stuffing, marshmallows,...
FREE! Small Business Saturday Marketing Materials
Three ready-to-use and three customizable templates for Instagram Stories are among the free marketing materials available to promote your business...
5 Posts to Drum Up Small Business Saturday Sales
An estimated 66.6 million consumers are expected to shop on Small Business Saturday this year on Nov. 30, according to a survey by the National...
5 SAF Holiday Resources to Use Now
The holidays are such a busy time, and the Society of American Florists is here to help. SAF members have exclusive access to resources and...
Hiring for Christmas? Give Boomers a Chance
Like many others in the industry, Georgianne Vinicombe has struggled to find positive, dependable employees for her business. She has had three new...
Direct Mail, Tweaked for Better Holiday Returns
Here's a new twist for your Valentine's marketing: This year, go old school. "Direct mail, one of the most maligned marketing practices, is having a...
3 Marketing Ideas to Drive New Valentine’s Day Sales
Want to stand out on Valentine’s Day this year? (Of course!) In anticipation of the fast-approaching big day, we combed through our Society of...