While many people were still coming down from Halloween’s sugar high, employees at Furst the Florist & Greenhouse were swiftly swapping out...
Open House Draws Crowd, Moves Merchandise
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Business Builder
3 Ways to Boost Online Holiday Sales
Your holiday open house is set. Your Christmas merchandise is ready to go. But if you haven’t started setting specific strategies for online sales,...
5 Ideas for a Better Holiday Open House
There are now just 77 days to go until Christmas 2016. For many florists, that means it's time to promote and finish planning your annual holiday...
Shop Video Captures the Joy of Receiving Flowers
Mere hours after delighting strangers with flowers last week for this year’s Petal It Forward, the team at Countryside Flower Shop, Nursery and...
Top 6 Ways to Get More Bang Out of Your Petal It Forward Event
Following up after your Petal It Forward event is one of the most important things you can do to keep the goodwill momentum going. Here are...
How to Deliver Fast, Smooth Service — with a Human Touch
In working with florists across the country, I often hear this complaint: “Technology helps me work faster, but it kills the personal touch! And my...
Nielsen’s Florist Celebrates 75 Years with Open House, Front-Page Article
A milestone anniversary is helping one Society of American Florists member shop engage with its community and stay top-of-mind with customers...
How to Make Deliveries More Profitable and More Streamlined
Want to make deliveries more profitable? Streamline your processes? Just in time for the busy fall and winter season, veteran floral industry...
Confused About Delivery Costs? Longtime Industry CPA Can Help
Delivery is a key service that retail florists offer. It’s something that sets your business apart from other brick-and-mortar businesses and makes...
Stock Up and Save! SAF Postcards, Posters and Statement Stuffers on Sale Now
[gap height="10"]Posters, postcards and statement stuffers are a fast and effective way to stay top-of-mind with customers and to ensure they’re...
Convention Handouts: Your ‘Cheat Sheets’ for Top-Notch Education
During SAF Amelia Island 2019 in September, 60 expert speakers and panelists came together in 44 educational sessions and events on targeted issues...
What Makes Payroll Tricky?
The answer to that question and other essential flower shop accounting, financial management, and benchmarking best practices that's specific to the...
Better User Experience — and Sales — for Events
When Ryan O’Neil, PFCI, and his wife, Rachael, founded Twisted Willow Design in St. Louis six years ago, they knew they wanted to focus on events...
SAF Member Logos Promote Your Professionalism
By Mary Westbrook “I would like to have the SAF logo on my website,” a member florist wrote the Society of American Florists recently via the...
Ride in Style — and Save $$$
Members of the Society of American Florists can drive away with a bargain. Avis offers SAF members discounts up to 25 percent off base rates, and...