Pay-per-click advertising is a great way to get your shop in front of online shoppers and to drive traffic to your web site. However, it can get...
Want to Up Pay-Per-Click Traffic Without Spending More Money? Try this SAF Webinar.
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Business Builder
How to Keep Hackers Out
With the benefits that come along with computers, the Internet, and all they have to offer also comes the potential for fraud and data breaches. As...
Hip, Hip, Hooray for Grandparents Day: Sept. 8, 2019
Across the country, busy parents are hustling kids back to school — and many are ready to give thanks for the grandmas and grandpas who stepped in...
‘Instantly Increase Interest’ with Select High-End Products
The staff at Nielsen’s Florist and Garden Shop in Darien, Connecticut, a two-time Floral Management Marketer of the Year award-winning business, has...
Better User Experience — and Sales — for Events
When Ryan O’Neil, PFCI, and his wife, Rachael, founded Twisted Willow Design in St. Louis six years ago, they knew they wanted to focus on events...
SAF Webinar Shares Secrets of PPC
Pay-per-click advertising is a great way to get your shop in front of online shoppers and to drive traffic to your web site. However, it can get...
Three Small Web Fixes to Increase Floral Event Business
Looking to convert more wedding and event clients from your website? Then check out the latest session in the Society of American Florists’ WebBlast...
Want to Generate Sales Leads? Build Up Your Blog
The dog days of summer are here and you — like many florists — might be looking for ways to attract more everyday business and stay top-of-mind with...
Oklahoma Florist Delivers Smiles to Foster Children
Last week in Edmond, Oklahoma, dozens of foster children and seniors received a surprise pick-me-up, courtesy of the team at Madeline’s Flowers in...
Why Asking ‘How Much Do You Want to Spend?’ Crushes Sales
If you want to drive customer service pro Tim Huckabee truly bananas, ask a person browsing your store, “How much do you want to spend?” The...
Looking to Improve Sales and Service? You May Need to Go Undercover
Ever wonder what your staff really sounds like to customers when they call to place an order with your store? Are they professional and efficient?...
Shop Now for Big Savings on SAF Resources
Amazon’s 2019 Prime Day — or rather, Prime Days — may have ended yesterday but guess what? The savings continue at the Society of American Florists....
Take 75 Percent Off SAF Posters
Enhance your shop walls and design work room with colorful floral posters. The Society of American Florists offers 21 poster and four banner designs...
Need a Better Sales Strategy? Learn from an Expert in Kansas City
What makes a good business a great business? A loyal, happy customer base. Your success can come down to making that key demographic — your repeat...
Stock Up with 75 Percent Off SAF Postcards
Postcards are an effective way to alert current and potential customers your shop’s services and specials. The Society of American Florists offers...