First communion, a tradition for young Catholics (typically 7-year-olds), is just around the corner. For more than 30 years, Lake Forest Flowers in...
Communion Crowns Help Illinois Shop Court New Customers
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Customer Service Pro Shares Tips on Online Review Management
It’s the end of a long day. You’re beyond ready to get home. Suddenly you get a notification. A dissatisfied customer has given your shop a...
How Better First Impressions Lead to Higher Phone Sales
You know the old expression, “you never get a second chance to make a first impression.” For phone sales at retail flower shops, that adage is...
Hallmarks of an Effective Prom Menu
Just as prom fashion has evolved from the demure tea-length dresses of the 1950s to the slinky, form-fitting cuts popular now, customers today shop...
Partnering with Popular Illustrator Boosts Boston Shop’s Visibility
Collaborating with a popular local illustrator has helped a Boston-area flower shop grow its following, while also depicting flowers as a work of...
SAF Offers New Stress Awareness Month Social Media Content Calendar
Stress Awareness Month, observed annually in April, is when public awareness is raised on stress with health groups and news outlets highlighting...
Toy Flower Crown Provides Fun, Unexpected Marketing Opportunity
You never know when inspiration will strike. During her past few trips to the bank, Tiffany Fulton Jones, of Blomma Flower Farm in San Clemente,...
Tuxedos Boost Ohio Shop’s Prom Biz
Two years ago, Schneider’s Florist became the go-to source for teenage boys preparing for prom in Springfield, Ohio thanks to a new offering:...
Texas Shop Hosts ‘Spring Fling’ to Boost March Sales
For years, Debbie’s Bloomers held its annual open house at the start of the holiday season. But in 2018, the El Paso, Texas shop decided to try...
Michigan Florist Plans Events to Make Prom Dreams Come True
Prom, one of high school’s most celebrated rites of passage, is quite an expensive experience. According to a Visa survey, the average American...
Prompt APW Orders with Business to Business Postcards Portfolios
Administrative Professionals Week (APW), April 21-27, 2019, opens the door to cultivate new business clients or remind current clients of the value...
Enthusiasm Elevates Service, Sales Potential
Want to instantly improve customer satisfaction and your sales numbers? One word: emote. That’s the message sales Tim Huckabee wants all florists to...
Social Media Content Calendar for Valentine’s Day
Rushing to get everything done for Valentine’s Day? The Society of American Florists can help streamline your social media marketing with content...
Flowers by George Interviewed for Hulu Show
Earlier this month, the same week Amazon became the most valuable publicly traded company — seemingly more evidence of the e-commerce giant’s retail...
3 Ways to Promote Women’s Day
Ready to build on the positive buzz you created in your community on Valentine’s Day? International Women’s Day, March 8, presents a variety of ways...