Romance gets the lion’s share of attention for Valentine’s Day — but it’s hardly the only type of love worth celebrating. At Allan’s Flowers in...
Daddy Daughter Party Generates Goodwill, Extra Sales
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Business Builder
4 Marketing Resolutions for 2019
You, no doubt, realize that marketing is important. But given the myriad obligations of a small-business owner, you might not always give shop...
Wanted: SAF Award Nominations
Pop culture’s awards season kicked off Sunday with the Golden Globes honoring achievement in television and film. Though the floral industry’s...
Listen for Cues To Pitch Bigger Sales
A new year means a new column for long-time Floral Management author Tim Huckabee. Throughout 2019, the FloralStrategies founder will share “Tim’s...
5 Business-Building Ideas to Try in 2019
Want to see your business grow in the coming year? (Obviously!) Here are five diverse tactics to try in 2019. Buddy up with another business in the...
Help Customers Find Their Zen
On January 1, millions of people will once again embark on a path for self-improvement (at least for a few weeks). Some will vow to cut out vices...
Three Holiday Social Media Posts to Schedule Now
Social media can be a key component of your holiday promotion strategy. The Society of American Florists knows members are busy — and that planning...
NY Florist Forms ‘Sweet’ Relationship with Baker
Recently, Wendy Rockcastle has seen a boost in business thanks to a new clientele: sugar lovers. Last month, the co-owner of Rockcastle Florist...
Visual Techniques to Move Merchandise
The holiday season (i.e. the busiest shopping stretch of the year) is an apt time to clear out all the backstock you’ve accumulated over the past...
Get Ready for Wedding Season with Details Flowers Software
Did you know that Christmas ranks as the most popular day to get engaged? Are you ready for bridal season and wedding consultations? Can you create...
Design Ideas, Merchandising Techniques to Boost Holiday Sales
Between customers’ desire to deck the halls and their need to pick up gifts for family, friends, coworkers, etc., there a lot of opportunities to...
Advent Calendar Flaunts Shop’s Vast Offerings
December presents many opportunities for the team at Wascana Flower Shoppe in Regina, Saskatchewan, to flaunt their vast offerings that cater to...
Mine HR Toolbox for Productive Performance Reviews
Before your staff disperses for the holidays, carve out time to meet one-on-one with employees and review the highs and lows of 2018. Annual...
Steal these Social Media Posts for the Holidays
Decorating. Cooking. Shopping. Mailing holiday cards. Gathering with family and friends. For many of us, the most wonderful time of the year...
Gratitude’s Power as a Management Tool
Employees’ mental welfare matters greatly for business owners and managers. Happy workers score higher on surveys assessing engagement and loyalty....