‘Tis the season for shoppers to be on the lookout for a deal — but be careful about running mega sales and employing budget-friendly lingo. Those...
Why It Might Be Time to Ditch Discounts
read more
Business Builder
A 4-Point Plan for Small Business Saturday Success
The most wonderful time of the year is just days away! Small Business Saturday, a shopping holiday created by American Express in 2010 to promote...
Get the Word Out about Small Business Saturday with Free Graphics
Get your community excited to shop with you on Small Business Saturday this Nov. 24. American Express provides free promotional materials at...
Patriotic Promotion Drives Foot Traffic, Online Engagement
 The midterm elections served as a marketing muse for several florists around the country. Scotts Flowers in New York City was among those offering...
Is Your Design Room Efficient?
Florists are always looking for ways to increase sales as the solution to their financial problems; however, if underlying processes are not running...
Fall Scavenger Hunt Attracts Families to Denver Flower Shop
Family-friendly activities, particularly those that are free, can be hard to find. City Floral Garden Center came up with an idea that fills the...
How to Avoid Having Emails Marked as Spam
Cyber Monday (November 26) is mere weeks away. Last year, 81 million Americans participated, accounting for $6.6 billion in sales. Email marketing...
Pajama Party Kicks Off Holiday Shopping Season
Cold weather calls for nesting — preferably in warm, cozy duds. Mindful that people treasure personal comfort, the owners of Madeline’s Flowers in...
Make a Lasting Impression with Savvy (Fast!) Petal It Forward Follow-Up
Keep the smiles, hugs and good feelings going and get the most out of your Petal It Forward event with these important — and fast!— follow-up...
How to Design a Major Event with Ease and Flair
Along with first-class education programs led by respected business leaders in and outside of the industry, the Society of American Florists’ annual...
Costume Ideas to Charm Customers
According to recent Google searches, Halloween 2018 will see a lot of superheroes, princesses, pirates, dinosaurs and unicorns. Want to stand out...
Citywide Fall-Themed Contest Earns Community Cred
Entering (and winning) a citywide contest earned a local flower shop community cred — while providing killer visual merchandising and a prize to...
Remind Reporters that You Will Petal It Forward on Oct. 24
With one week to go before Petal It Forward on Oct. 24, it’s time to finalize your publicity push. Pitch local media now about the feel-good story...
Pumpkin Themed Class Leads to Bonding — and Sales
Fall has many admirers. Among them: young women, who clamor for themed-events to celebrate the crisp weather and seasonal bounty with family and...
‘Flower Crown Friday’ Attracts Hundreds to NYC Florist
Eager to entice foot traffic and create a buzz on social media, Nic Faitos planned an interactive fashion-inspired event in front of his shop to...