Come Oct. 24, Alexis Dexter of Forget Me Not Flowers & Gifts in Barre, Vermont, will have at least 30 “Happiness Ambassadors” giving away 2,000...
Train Your Happiness Ambassadors for Petal It Forward
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Business Builder
Understanding Insights, Instagram’s Free Analytics Tool
Instagram can be a florist's best friend. Our industry's products are quite literally born to be shared and can create an instant emotional...
Tackling the Instagram Algorithm, Together
It takes a village, as they say, to beat the Instagram algorithm and boost the organic visibility of your content. A village or — in the case of one...
Relationship with Popular Venue Helps Tampa Florist Grow
Building and nurturing partnerships with local hot spots can do wonders for boosting your business’s name recognition and growing your client base....
Quality Images Key to Marketer of the Year’s Success
A multi-faceted campaign aimed at getting their product in front of as many people as possible and influencing design trends earned Resendiz...
Outfit Your Team and Flowers for ‘Petal It Forward’ on Oct. 24
If you haven’t already, now is the time to create and order Petal It Forward logo materials for your October 24 event. The Society of American...
Get the Media Excited About Petal It Forward
Petal It Forward is coming up fast: The date for 2018 is Oct. 24. Once you’ve signed up to participate, organized your staff and connected...
‘Fur Babies’ Fire Up Facebook Interactions
Fur babies are a sure-fire way to attract positive attention to your social media page is through a common human joy. At the beginning of the month,...
5 Ways to Drive Holiday Sales Through Pinterest
We may be a scant one week into fall, but Christmas-related searches are already ramping up on Pinterest. Here are few ways to get your flowers in...
Google Rolls Out Mobile-First Indexing
It's been roughly six months since Google announced that they would be rolling out algorithm changes to "sites that follow the best practices for...
How a Tiny Toronto Coffee Shop Attracted Ryan Gosling, Went Viral
Last week, Toronto coffee shop Grinder Coffee earned international attention when its social media campaign to attract actor Ryan Gosling went...
Mass Email Madness Inspires Clever Promotion
Days into the fall semester, chaos ensued at the University of Missouri when someone hacked into a student’s email and sent a spam blast to the...
47 Common Phrases That Close the Door on Sales
“Can I send you some information?” “Does that make sense?” “Feel free to call me at …” If any of these common phrases are in heavy rotation at your...
Merchandising Strategies That Make Shoppers Linger
Fall is in full force at Helen Olivia Flowers. To usher passersby into the next season — and into her store — owner Rachel Gang has merchandised the...
Want To Sell More? Tell A Story
Storytelling appeals to customers’ emotions, making them more open to making a purchase. Think back to your childhood, when bedtime often started...