The “sunflower selfie” has been one of the summer’s hottest trends. On Instagram, there are more than 4.2 million posts with the hashtag...
Sunflower Photo Contest Generates Excitement
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Business Builder
Steal these Emails to Send Business Clients, Interior Designers and Architects
Commercial accounts represent a profitable market. Not only do you have a great product and service, you have the best sales tool possible to...
Rose Sale Draws Hundreds to Indiana Florist
A deep discount on roses has generated a huge boost in traffic for an Indiana florist during a notoriously slow month for sales. For the past few...
How to Leverage the ‘Plant Craze’ to Bring in Customers
According to the 2016 National Gardening Report, five million of the six million Americans who took up gardening in 2015 were 18 to 34. The same...
For Bigger Sales and Better Service, Nix the Nice
“Will this design look nice?” It’s a favorite customer question, which far too many florists instinctively answer, “Of course!” (perhaps with a...
Georgia Florist Grows Biz Through Greek Organizations
More than 800 college campuses in the United States and Canada have Greek organizations, with a total of more than 9 million members. Each fall,...
Orlando Florist Drums Up Business With ‘College Care Packages’
by Katie Hendrick Vincent Back-to-school season presents BIG business opportunities. According to a recent survey by Deloitte, there are 29 million...
‘Puppy Party’ Caters to Animal-Loving Philanthropists
By Mackenzie Nichols Mindful that people love charitable causes as well as their “furbabies,” one New Jersey florist devised the perfect event to...
Why Passive, Impersonal Emails Land in the Trash
By Mackenzie Nichols With nearly 3 billion users, email, the earliest form of online communication, is also one of the best avenues for marketing —...
SAF Tools Help Shore Up Sympathy Relationships
Looking for ways to connect with your local funeral directors or shore up relationships with local funeral homes? The Society of American Florists...
Do You Have A ‘Social Selling’ Mindset?
What does it take to effectively market your retail store online in 2018? Crystal Vilkaitis, founder of the Social Edge, has worked one-on-one with...
Capitalize on Vogue Excitement with Flower Crown Class
On Monday, August 6, Vogue revealed the cover of its much-anticipated September issue. On it, superstar chanteuse Beyoncé wears a massive flower...
5 Instagram Tactics To Steal From ‘Fitluencers’
On the heels of actors and actresses, pop stars and elite athletes, fitness gurus have some of the largest — and most devout — followings in the...
Want Local News Coverage? Petal It Forward on Oct. 24
“Flowers can brighten the day for anyone, but it's even more special when they come for no reason at all,” said WFSB news co-anchor Dennis House as...
How to Grow Your Business with LinkedIn
Many people think LinkedIn exists solely for job searching. True, it is a great recruitment tool for employers and candidates alike, but the...