How does selling more arrangements while having customer service questions answered at the same time sound? What if you could accomplish all this...
Can Facebook Messenger Bots Make You More Productive?
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Business Builder
Is this Order Gathering Tactic Legal?
“My name is Charles Goodfellow and I’m the owner of Paley Florist in Paley, Maryland. When you search the name of my business online, the first few...
6 Steps to Rectify Customer Complaints
Feedback isn’t always pretty. Sometimes, it really stings — say, when a customer calls to say you screwed up. But with the right mindset, you can...
Prom Display Entices Teens, Encourages Bigger Sales
As the adage goes, seeing is believing. That’s why Rissee Zimmerman made a visual merchandising display a priority for prom season. To showcase the...
What Do Flower Buyers Want?
Where are flower-buying consumers spending their dollars? What kind of floral products were purchased? What was the reason or occasion for the...
5 Retail Florists Share Best Practices in Customer Service
Not long ago, Anthony Baradhi of Flower Station in Somerset, New Jersey, decided to put himself in his customers’ shoes. For the role-playing...
Flowers Elevate ‘The Ask’ for Promposals
Hopeful grooms aren’t the only ones pressured to make grand gestures these days. Over the past 15 or so years, high school students have been coming...
To Increase Bridal Biz, Think Beyond ‘The Big Day’
Persuading brides-to-be to go all out on lavish floral arrangements for their ceremony and reception isn’t the only way to increase your wedding...
Share New Made-for-Instagram Video to Attract Prom Shoppers
To help members get teens and their parents excited about prom flowers, the Society of American Florists added a promotional video to its Prom...
How Showroom Design Sets the Mood for Success
At weddings consultations, first impressions are everything. If you want the bride to sign on the dotted line, you need her to feel relaxed,...
3 Easy Ideas to Get Ready for Prom Season
Blink! There went Valentine’s Day and Women’s Day. Before you know it, high school students will be preparing for their big dance. To earn their...
Amidst Winter’s Fury, Boston Florist ‘Conceives’ Clever Idea
What do people do when extreme winter conditions leave them isolated at home? One florist’s bet: get frisky. For couples who combatted the boredom...
Sell Smarter: A New Path for Wedding Sales
Imagine having a wedding consultation, and while you’re discussing flowers, colors and textures, you’re also consciously earning trust, removing...
SAF Graphics Celebrate Spring Flowers
Members can hop over to the Society of American Florists’ library of web, Facebook graphics and banners for grab-and-go reminders to post online...
Wedding Pricing that Makes Sense
When it comes to weddings and pricing, beauty is usually not a problem for the floral industry. Retail florists excel at beauty. Profitability is...