Save the Date for SAF’s Reinvention Summit!
The Society of American Florists has unveiled new details for the Reinvention Summit scheduled for July 27-July 31, 2020. You won’t want to miss out on this multi-day targeted virtual event! If there’s anything we’ve learned from the countless challenges we’ve had to...Take Advantage of SAF’s Benefits, Virtually!
Last week, the Society of American Florists announced that in keeping with government regulations regarding travel and crowd size, the association has decided to cancel SAF Phoenix 2020, which was scheduled for September. Although we might not be able to gather in...Enhance Your Website with These 4 Tips
As restrictions ease across America and florists are either reopening after being closed or simply getting back into the flow of a more “normal” routine, you need to make sure your shop stands out. SAF has pulled together four tips from our past webinar series, Small...4 Ways to Connect Virtually with Customers
While social distancing is keeping Americans apart, everyone is looking for ways to stay connected. Stay close (virtually) with your customers by using these SAF social media tips and tools — including new posts that remind customers of the health benefits of flowers...Look Ahead to Father’s Day Resources
Just like Mother’s Day, Father’s Day will look a bit different this year with social distancing practices still in play. Though Father’s Day isn’t the typical flower-giving holiday, for customers who might not be able to visit their father figures or important men in...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.