SAF Creates New Tools to Promote Gifts for Grads
Graduations will look a little different this year with the evolving COVID-19 pandemic. But that means florists have new and different marketing opportunities for the experience. SAF has gathered content ideas for social posts with messaging that reflects the COVID-19...How to Turn Negative Feedback into a Positive
Negative feedback about floral arrangements (“too small,” “died too quickly”), delivery (“too late”) or customer service, alas, happens pretty regularly for retail florists — particularly after a holiday, when volume is exceptionally high and includes irregular flower...Video Tips for Virtual Connections
Selling flowers and staying top-of-mind with customers in a pandemic requires a full embrace of technology, according to a trio of creative marketers who on April 8 shared techniques, tactics and tools for creating compelling content, whether your business is...SAF Editors Refocus April/May Issue
Longtime readers of Floral Management may have noticed the April/May issue has yet to hit their mailboxes and inboxes. Don’t worry: The new issue is coming soon, and it’s been refocused to provide the latest updates on the COVID-19 crisis. “The outbreak was starting...New Social Media Graphics Emphasize Safety, Community
The Society of American Florists has new social media posts up this week to help members send positive to messages to consumers on safe floral delivery and the importance of small businesses to local communities. The cheerful, timely messages help tout the deep...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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