The Society of American Florists added five new sharables to its library of Valentine’s Day graphics for members. The Valentine’s Day library now...
Save Time with Ready-to-Post Valentine’s Day Graphics
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Business Builder
Miami Shop To Engage Customers with Girlfriend Gathering
Why pigeonhole Valentine’s Day as a celebration of romantic love? In Miami Beach, Florida, Zoë Galitz, owner of The Posy, wants locals...
Capitalize on Oscar Season to Score More V-Day Sales
Whether Meryl Streep or Margot Robie will take home a Oscar March 4 is anyone’s guess; but one thing’s for sure, we’re in the midst of...
Valentine’s Day Ideas to Steal Now
Want to step up your Valentine's Day marketing? Members of the Society of American Florists have exclusive access to a vast collection of marketing...
Last Call for PFCI Applications
If you love talking about flowers, floral design or the business of flowers, now is the time to document your presentation experience and audition...
How Does the New Tax Bill Affect Your Business?
The new tax law has major implications for business owners. What exactly does it mean for you? The Society of American Florists helps members figure...
Expand V-Day Menu to Grab More Sales
A dozen red roses may reign as the most popular Valentine’s Day request, but if you only offer this standard design, you may alienate some customers...
How Your Tone Affects V-Day Sales
It’s not just what you say, but how you say it that affects how much your customers will spend. When taking a phone order, you can ramp up your...
Court Brides-to-Be
Champagne and tinsel weren’t the only things sparkling this holiday season. Chances are a substantial number of women in your community received a...
PFCI Starts the SAF 2018 Awards Season
Do you love talking about flowers, floral design or the business of flowers? Do you present programs to garden clubs or other professionals? Then...
Guest Baker Delights Customers
Last month, the staff at Expressions Unlimited in Greenville, South Carolina had a sweet surprise for customers: a pop-up shop featuring a beloved...
Industry Leaders Talk ‘What Comes Next’
The economy is good. The geopolitical scene is less certain. Consumers are confident. They also have more choices than ever, and they still spend...
How to Hire and Prep V-Day Drivers
Here are two things many florists can depend on for Valentine’s Day: last-minute orders and seasonal hires who flake or turn out to be terrible fits...
New Two-Minute Trends Resource Center Helps Members Market Their Business
Looking for a new pitch to promote your shop’s floral services to business clients? Want to draw in business from interior designers or architects?...
Countdown to Prom: Start Your Prep Today for a Profitable Season
Prom, No Pain, More ProfitReady for a four-letter word? P-r-o-m. At least, that is how some florists look at prom season — which brings potential...