Tell the newly engaged and prospective bridal clients that your shop is “Married to Perfection” — so they can “Relax” if you’re handling their...
Promote Your Wedding Business with SAF Materials
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Business Builder
How to Turn Twitter into a ‘Massive Lead Generator’
Facebook is a given for florists and Instagram, with its highly visual style, is a natural fit for the industry, but Twitter? That can be a harder...
Daily Deals Clear Inventory, Create Engagement
Eager to end the year on a high note, the ladies behind Madeline’s Flowers in Edmond, Oklahoma — Barbara, Lenzee and Lacee Bilke — decided to host a...
Show Your Favorite Vendors Some Love
As you approach the final days of 2017, it's worth recognizing the people who helped you reach the milestone of another year in business. Are there...
Pop Up Shop at Popular Clothier Boosts Illinois Florist’s Brand Exposure
A special event at J. Crew put Lake Forest, Illinois florist Eileen Looby Weber, AAF in contact with scores of holiday shoppers earlier this month....
7 Simple Strategies to Improve Your Instagram Game
In less than nine years, Lily Greenthumb’s in Charlotte, North Carolina, has grown from a tiny startup to one of the most sought after florists in...
Boston Florist Uses the Force (Glow-in-the-Dark Roses) to Engage Community
Tying in to the much-anticipated release of “The Last Jedi,” the latest episode in the “Star Wars” franchise, one Beantown flower shop is selling...
Don’t Fall for In-Store Pickup Email Scam
‘Tis the season for merry-making, mistletoe and, unfortunately, scammers, who hit up retail florists with an array of seemingly plausible scenarios...
Stop With the ‘F’ Word!
Tim Lawing, AIFD, of Tim’s Touch Flowers & Gifts in Lexington, South Carolina, has a plea for florists. “Don’t use the ‘F’ word,” he said....
SAF Member Receives Lifetime Achievement Award
Nic Faitos of Starbright Floral Design in New York City has been chosen as the 2017 Lifetime Achievement recipient at the next Hotel Excellence...
Ornaments Help Nurture Relationships, Spur Extra Sales
While prepping her shop for Black Friday and Small Business Saturday, Jennifer Pryor had an “aha” moment when she came across boxes of ornaments...
We Want to See Your Holiday Décor!
Poinsettias, stockings, bows, tinsel, wreaths, Nativity scenes, Santa, elves, snowmen, reindeer, holly, candy canes, ornaments, and lights. The...
Florists Share 5 Best Practices for Employee Evaluations
Before the ball drops on New Year’s Eve, carve out time to meet one-on-one with your staff and review the highs and lows of 2017. Annual employee...
How to Benchmark Social
The beauty of social media marketing: it provides you with a lot of data. The challenge of evaluating social media marketing: knowing what to do...
Want to Meet New Customers? Grab a Beer
Looking to get in front of young, hip customers with cash to spend and lots of people in their lives to buy flowers for? Get thee to a brewery. You...