11 New Graphics to Spread #HolidayCheer
“All I Want for Christmas is Hue,” “Life of the Party,” and “Friendships are evergreen” are among the latest graphics added to the Society of American Florists’ Social Media Content Calendar: December Holidays. This content calendar provides members with inspiration...Just in Time for Christmas: A Primer on Holly and Ilex Care
There is no more iconic symbol of the Christmas season than holly — Ilex aquifolium, that is, sometimes called English or European holly. But today, florists also have at their disposal a new Christmas classic: winterberry, or deciduous ilex (I. verticillata), also...Five Friendly Phrases that Win Over Any Customer
Saying “good morning” to someone may seem like a standard nicety — but employees who are introverted might occasionally let those greetings slide. When that happens, you risk alienating customers, who can mistake timidity for bad manners. That’s part of the reason...2 Stunning Holiday Designs that Play Up Texture
Shiny baubles. Twinkle lights. Candy cane stripes. Ribbon. Tinsel. Glitter. It’s the most ostentatious time of the year! Mindful that many customers have gone to great lengths decking the halls, the staff at Strawberry Fields Flowers and Finds in Richmond, Virginia,...6 Ways to Capitalize on Engagement Season
Let us take a moment to give thanks that the not-so-nice political commercials that dominated airwaves for much of this year have finally come to an end. On their heels? Jewelry ads, particularly those flaunting sparkling diamond rings. Tis the season to pop the...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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