The celebration of Thanksgiving dinner with friends continues to grow as Millennials embrace the tradition of Friendsgiving. This year, experts are...
SAF Adds Friendsgiving to Thanksgiving Graphics Library
read more
Business Builder
Does SAF Offer Health Insurance Benefits?
“I thought I remembered SAF having a health insurance company that worked with the florist industry. Am I remembering that correctly?” Yes. The...
Reach Out to Local Funeral Directors
Maintaining positive relationships with local funeral directors is essential to build your sympathy business. When submitting death notices, some...
3 Ways to Make Small Business Saturday a Bigger Deal
Small Business Saturday (Nov. 25) is three weeks away — and if that deadline makes you think, “So what?” Bob Phibbs, the retailing pro behind the...
Pop-Up Shop Exposes NYC Florist to High-Roller Shoppers
Last spring, when Lord & Taylor asked Nic Faitos if he’d be interested in having a pop-up shop in the luxury retailer’s flagship store in...
Webinar: Floral Purchase Tracking Study
Stop searching the web looking for information on who buys more flowers and what colors are more popular. This data and more can be found in the...
American Grown Field to Vase Dinner Tour Ends Award-Winning Year in Florida
Just one stop remains on the 2017 American Grown Field to Vase Dinner Tour: The pop-up dinner series and winner of Floral Management’s 2017 Marketer...
Wanted: Longtime Team Members Ready to Adapt to Changes
Manuel Sotelo joined Dramm & Echter in Encinitas, California, almost 30 years ago. He started out processing orders and cutting lilies and...
Social Media Flubs That Undermine Your Marketing Efforts
The pressure to participate daily on social media can lead small business owners to scribble off some hurried posts, sometimes with qualities that...
Want to Stand Out on Instagram? Have a Strong Voice
As of this fall, Instagram has 800 million monthly users and 500 million daily app users. That volume makes the platform a perfect place to pitch to...
Dress Up for Halloween with SAF Graphics
With more than 179 million Americans planning to partake in Halloween festivities, up from 171 million last year, spending is slated to reach a...
Southern Plant Conference Announces Speakers
The Southern Nursery Association (SNA) has announced final details of The 15th Southern Plant Conference to be held in conjunction with The SNA...
For An Easy Add-On, Let Them Eat Cake
A New York florist has discovered a sweet idea to fatten birthday and holiday sales. CAKE! About two years ago, Wendy Rockcastle connected with a...
A Canned Food Drive Approach that Helps Your Community and Business
Want to create a holiday charitable event this fall that contributes to your community, generates goodwill and brings more customers into your...
Got Petal It Forward Video? Check out AFE’s New Contest
Did you capture footage of smiling happy people giving and receiving flowers during your Oct. 11 Petal It Forward event? It could lead you to some...