Ask a local to describe Stein Your Florist Co. in Philadelphia, and the description likely starts with the retro, neon signs proudly trumpeting the...
Blending Old and New, a Philadelphia Florist Becomes a Destination
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Business Builder
New Marketing Materials Bolster Sales and Visibility
Looking for a way to spruce up your showroom? The Society of American Florists’ 2017 Local Marketing Kit gets high praise from members. “I love the...
Illinois Florist Holds Centennial Celebration
After a year of planning — and many decades of tireless work — the staff of Lake Forest Flowers is ready to party. The Lake Forest, Illinois, shop...
Petal It Forward Wrap Up: Share Updates, Say Thank You
You gave away your last pair of Petal It Forward bouquets hours ago. Now, toot your horn, follow up with reporters and say thank you to all...
How to Create ‘Petite Powerhouses’ for Downsizing Customers
The yard, once a marquee element of the American dream home, has lost some of its status in recent years as millennials and baby boomers gravitate...
5 Tips to Get Ready for the Holidays Now
You may be starting to feel a chill in the air. Kids are brainstorming Halloween costumes. Harvest festivals (and pumpkin-flavored goods) are...
Want a Big Buck for Your Social Time? Make Live Videos
If you have 15-20 minutes to devote to social media, should you whip up a quick blog post about your gorgeous Thanksgiving centerpieces, or take...
Support the Petal It Forward Thunderclap
The Society of American Florists urges its Facebook and Twitter followers to help spread the same Petal It Forward message on social media at the...
Petal It Forward Prep: Finalize Your Publicity Push
With one week to go until Petal It Forward on October 11, now is the time to finalize your social media and public relations game plans. The Society...
More Effective Email Promos in 3 Steps
A weekly email promo might not sound like an earth-shattering sales idea, but for Ashland Addison Florist Co. in Chicago, consistent, well-executed...
4 Formatting Tips to Boost Readership
To have credibility and capture business from online shoppers (read: the majority of consumers), you need quality content, whether it’s for your...
Amplify the Buzz: Support the Petal It Forward Thunderclap
Raising consumer awareness about the benefits of flowers is the goal of Petal It Forward, and the Society of American Florists makes it easy for the...
Petal It Forward Prep: Remind Media and Prepare Messages
Now is the time to send local reporters a Media Advisory about your Petal It Forward event. SAF provides a sample Petal It Forward Media Advisory to...
Attract News Coverage with Petal It Forward Media Advisory and Press Release
From media advisories to talking points, the Society of American Florists has tools and advice at safnow.org/pif-press to help members attract...
Do You Have the ‘Unique Value Effect’?
Any parent who has procrastinated before the holidays knows that the “must-have” toy of the season — the one flying off the shelves — is marked up...