Remind social media followers that the first Sunday of September after Labor Day is National Grandparents Day. The Society of American Florists...
Promote Grandparents Day with SAF Graphics
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Business Builder
Petal It Forward Prep: Source the Flowers
One secret to success during the Society of American Florists’ upcoming Petal It Forward event? Ask suppliers for help — and do it fast. “The sooner...
Promote “Flower Power” with New Graphics
The Society of American Florists’ new “Flower Power” marketing materials — including a shareable Facebook image, Facebook cover image and web...
Marketing ‘Sins’ Could be Killing Your Social Media
Florists may think they are doing a bang-up job on social media, but if you aren’t utilizing video, ads and caption info correctly, you’re probably...
Facebook Post Sends a Message: Buy Your Guy Some Flowers
Buy flowers for your wife? No brainer. Buy flowers for your hubby? Hmmm… That gender divide is an outdated misconception among customers, according...
To ‘Harvest’ More Weddings, Charleston Shop Sends Out Gifts
Want to improve the number of bridal consultations coming your way and stay on your favorite wedding vendor’s radar year-round? Shower her with...
Protea: Go-To Flower for Hot Summer Weddings
Whenever Darenda Darnell-Garbarz, AIFD, sees a bridal consultation on her calendar, she makes sure she has some proteas. “Not many clients are...
Arizona Shop Holds ‘Half Way to Valentine’s Day’ Sale
You’ve heard of Christmas in July and half birthday celebrations. PJ’s Flowers & Events in Phoenix, Arizona has a special take on the off-season...
Texas Florist Celebrates 45th Anniversary with First Client
There was a very special guest at Petals & Stem’s 45th anniversary celebration earlier this summer. Harriet Stern, the company’s very first...
How Will ‘Trumponomics’ Affect Industry Businesses?
What is going on with the economy, and how can I position my floral business accordingly? Is now a good time to hire? Or buy a big-ticket item for...
How to Cut Summer Labor Costs Right
Here’s a question florists ask Derrick Myers, CPA, CFP, all the time: How can I cut my labor during the slow summer and still keep my employees for...
Use Video to Capture Consumer Attention
Social media is a visual medium and consumers love to watch short, feel-good videos. To keep the momentum going from it’s Petal It Forward program...
For Second Year, SAF Launches Feel-Good Effort with ‘Petal It Forward’
Imagine the streets of your city or town filled with smiling people holding bouquets. Picture your social media feeds brimming with messages of...
Petal It Forward Prep: Order T-Shirts
The Society of American Florists is getting ready to Petal It Forward on Wednesday, October 19, and the association has a host of ideas and...
Petal It Forward Follow Up: Spread the News and Say Thank
Your shop’s Petal It Forward event might be over, and now is the time to spread the feel-good news about your flower giveaway. Post about your Petal...