For one florist in Kokomo, Indiana, a one-day, feel-good campaign last year led to happy customers, glowing press coverage  — and requests from her...
Petal It Forward Prep: Partner Up
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Business Builder
Petal It Forward Prep: Get Your Ducks in a Row
For Valerie Lee Ow, participating in the Society of American Florists’ Petal It Forward event last year was a feel-good effort for customers — and...
Petal It Forward Prep:Â Order T-Shirts and Flower Cards
Here’s something Annie Taylor wasn’t expecting during the Society of American Florists’ 2016 Petal It Forward event: a run on bouquets that left her...
Petal It Forward Prep: Logistics Checklist
The countdown is on for Petal It Forward on Wednesday, Oct. 11, and now is the time to prepare, said Society of American Florists Vice President of...
Hidden Flowers Pique Community Interest, Goodwill
Despite her careful planning, sometimes Nancy Witte-Dycus, AAF, ends up buying more product than she needs. But a few years ago, the owner of...
Members Save 10% on Crystal Media’s Live Facebook Training Program
Having a hard time keeping up with Facebook? You're not alone. That's why the Society of American Florists partners with Crystal Vilkaitis, a retail...
Four Ways to ‘Wow’ Customers
In his nearly 30 years as owner of Beneva Flowers, Art Conforti, PFCI, grew the Sarasota shop from nothing to one of the nation’s largest and most...
Bridal Show Best Practices
Bridal shows attract throngs of newly engaged women. They can introduce you to dozens or hundreds of leads — or, they can be overwhelming, expensive...
Why I Open My Doors on Sunday
Do your close your doors on the Sunday of a holiday? In Seattle, Rachel Martin of Ballard Blossom wouldn’t dream of doing that. “Consumers’...
Five Ways to Make Customers Feel More Love on Social Media
Want a super-fast way to stand out on social media? When you respond to customers’ comments — positive and negative — sign your name. Doing so...
How to Boost Your Brand By Relating to Fans
Last week, roughly 170,000 people (many of them dressed in tights, masks and capes) descended on San Diego for Comic Con, a 47-year-old multi-genre...
Children’s Design Class Builds on Movie Hype
As everyone in the industry knows, flowers express emotions. A flower shop in Boonton, New Jersey, is taking a very literal approach — an...
For Sales Boost, Try Seasonal Add-Ons and Partnerships
Flowers aren’t always the first thing consumers think of in summer, but beer and ice cream? Yes, please. Those two crowd-pleasing options are on the...
A Silver Lining to Store Closures?
What do Sears, RadioShack and Bebe have in common? They’re closing brick-and-mortar stores. And, they aren’t alone.  As of mid-June, 4,789 store...
Get a ‘Bigger Piece of the Pie’ with Pricing WebBlast
The grass is always greener on the other side of the fence. The high-end florist wants more business from less affluent clients. The value shop...