Memorial Day weekend serves as the launch pad for a host of summertime recreational activities—backyard barbecues, trips to the beach or the pool...
How to Shoot Compelling, Professional Looking Videos on a Smartphone
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Business Builder
Free WebBlast to Show Three Ways to Find New Customers Using Facebook & Instagram Ads
One thing guarantees business growth: New customers. But how can you reach new customers online with so many competitors? Don’t miss “3 Ways to Find...
SAF Graphics Prompt Memorial Day Sales
Remind social media followers about flowers for Memorial Day. The Society of American Florists provides members with Facebook sharable graphics that...
Out with Mother’s Day, In with…A Good Media Pitch
Although it may seem like the media don’t have many slow news days lately, believe it or not, lifestyle editors are always looking for a good pitch....
Three Ways to Enhance Your Instagram Posts
A recently released report from Facebook, the parent company of Instagram, revealed what drives consumers as they scroll through the photo-sharing...
Movie Quotes Provide Fodder for Last Minute Mother’s Day Reminders
It’s crunch time before a major holiday and you want to squeeze in a few final sales. Post movie quotes to motivate procrastinators without...
Michigan Florist Finds Gold in ‘Trolls’ Revival
When a customer asked Laura Daluga, AIFD, to incorporate a Troll doll into a design, Daluga obliged, but she wasn’t exactly excited about the idea....
How to Fight Back Against ‘Good Enough’
What do you say when someone asks, “How’s business?” If you answer, “meh, fine,” you may have an inertia problem on your hands, according to Brad...
For Mother’s Day Customers Expecting ‘Free’ Delivery, Try Bundles
Floral Management magazine contributor Mark Anderson, who writes the monthly column, The Right Price, said bundling, the practice of combining...
Turn Mother’s Day into an Event
To get the most out of Mother’s Day, make the holiday an event. That’s advice from Rick Canale of Exotic Flowers in Boston, who tries to turn his...
A New Take on the Great Mother’s Day Debate: To Discount or Not to Discount?
Mother’s Day is just around the corner and — because of that — you might be having an age-old debate in your shop: To discount or not to discount...
Promote Mother’s Day Flowers with SAF Tools
Sixty-nine percent of consumers plan to buy Mother’s Day flowers this year, according to the National Retail Federation. Make sure your shop is the...
Watch Mother’s Day Mania WebBlast
Are you, your staff, your shop and website ready for Mother’s Day? Really? Find out by watching the 30-minute “Mother’s Day Mania,” a WebBlast...
A Curated Mother’s Day Collection Makes Upselling a Cinch
Holidays have a tendency to bring out infrequent flower buyers who gravitate to the least expensive option on your website. That’s not an issue at...
Kentucky Derby Provides Fodder for Fun (and Easy!) Event
The Kentucky Derby — also known as “the most exciting two minutes in sports” (or, as we prefer to call it, “the Run for the Roses”) — gets an...