The National Retail Federation is estimating that 69 percent of those celebrating Mother’s Day will buy mom flowers — so now is the time for...
Free WebBlast to Give Mother’s Day Marketing, Sales Pointers
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Business Builder
Want a Big APW? Push for Sales Early Next Week
Kevin Keser has a message for florists who write off Administrative Professionals Week as a non-event: Don’t give up — there are plenty of sales to...
Chocolate Unites Neighbors, Spurs Foot Traffic
Small business owners in Sellinsgrove, Pennsylvania, have stumbled upon something locals simply can’t resist: chocolate. About 30 businesses banded...
APW Prep: Prompt Sales
Encourage customers to recognize administrative professionals next week — and tout the benefits of flowers and plants in the workplace. The Society...
Guide Inexperienced Shoppers with SAF’s Prom Flower Quiz
Customer service isn’t all about attitude. A friendly demeanor should be commended, but without substance to back it up, it’s ultimately...
Gym Partnerships Connects Massachusetts Florist with Young, Active Consumers
What do a flower shop and a fitness studio have in common? For starters, a visit to either reaps proven health benefits. They also both contribute...
25 Ways to Ask for a Referral
When it comes to attracting new business, very few things beat a referral. But how do you go about asking for a referral without looking pushy or...
Turn Tight Quarters into Dazzling Consultation Areas
Tight space got you down? You don’t need a lot of room to make a big impression on brides and grooms. In the March issue of Floral Management, we...
South Carolina Florist Makes Prom Pop on Social Media
In Greenville, South Carolina, Staci Bryant is taking prom seriously — and that means she’s having a whole lot of fun on Facebook and Instagram, to...
Saskatchewan Shop Owner Uses Anniversary as Engagement Opportunity
On April 1, Poppy Parsons, AIFD, CAFA, reached the 10-year mark as owner of Smart Flowers in Swift Current, Saskatchewan—an accomplishment she chose...
Attract Teen Shoppers with Prom Quiz Cheat Sheet
The Society of American Florists makes promoting prom flowers a snap with social media graphics and suggested posts — all free for SAF members...
APW Prep: Spread the News
The Society of American Florists makes promoting Administrative Professionals Week (APW), April 23-29, easy with 11 radio commercial scripts, a...
New York Florist Hosts Design Class to Pique Interest in Easter Flowers
Despite the existence of a flower called an “Easter lily,” the spring holiday has not been the boon to florists that it once was. In 2015, the last...
Arizona Shop Plans Spa-Like Mother’s Day Event
A flower shop in Prescott, Arizona, is keeping Mother’s Day high on customers’ radars with an in-store event focused on pampering. Allan’s...
Learn to Staff for Productivity
The single biggest reason for low designer productivity is scheduling too many design hours each day, i.e. staffing too high. Many shops have one to...