Influenced by movies, television shows and fashion magazines, high school students develop a fairytale vision of prom night that’s very sparkly —...
Rockcastle Florist to Prom Goers: ‘Bibbity-Boppity-Boo’
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Business Builder
Snow Storm, College Hoops Provide Promotional Fodder for NYC Florist
Consider Nic Faitos king of the spontaneous promotion. When Winter Storm Stella pounded New York City with seven inches of snow on March 14, the...
Capture Some New Looks of Love
Over the past year, Michael Skaff, AAF, AIFD, PFCI, made it his mission to enter the world of the modern bride. As the 2017 Trend Forecaster for...
APW Prep: Send Reminders
Remind corporate clients that a simple "Thank You" can go a long way to motivate employees and build loyalty, and that Administrative...
Anatomy of a Dynamic Display
You don’t need a ton of money or even space to do visual merchandising with panache. Take, for instance, this wall of succulents at Flowers &...
How to Pull from the Big Screen for Your Social Media Pages
When Suzie Canale went to see the steamy “Fifty Shades Darker,” she couldn’t take her eyes off the movie’s flowers. That’s not a euphemism. In a...
Connect to the Industry’s Insurance Experts
Since 1887, Hortica has uniquely focused on the floral industry and has a vested interest in the success of both the industry and your business. In...
Address the “In Lieu of Flowers” Phrase
When submitting death notices, some funeral directors regard "in lieu of flowers" as a convenient, polite way to reference memorial contributions....
N.J. Florist Offers Employers Workplace ‘De-Stress’ Demos
A florist in Princeton, New Jersey, may have found a way to get her designs in front of a key demographic — while helping to turnaround a troubling...
Make March Madness Your Social Media Muse
It’s almost that time again when sports bars hit capacity, employees call in sick and millions of Americans fill out brackets predicting the last...
Use Home Shows to Grow Brand Recognition and Authority
Last week, Heather Waits, co-owner of Bloomtastic in Columbus, Ohio, and her designer, Carrie, stepped away from their usual duties to give...
To Talk Women’s Day, Turn to Your Team
Hustling to figure out a last-minute way to promote International Women's Day next week —and all of the goodwill (and potential sales) the "new"...
Make Opportunity Knock for Your Business
You have a potentially great idea, but you aren’t exactly sure how to put it into action at your business. Or, you know that you need to make some...
Make Your Holiday Media Hits Last
So you landed some excellent local coverage on Valentine’s Day — congratulations! If you haven’t promoted that media, however, you might be missing...
How to Defend Your Business With Poise
A few weeks ago, a man had some beef with Wendy’s, which resulted in a now famous Twitter exchange. The fast food company posted a photo of someone...