Even though they attract big crowds, wedding shows can be tricky places to connect with brides — precisely because of all those people. Some brides...
Say This to Brides at Wedding Shows
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Business Builder
Romance and Laughs Beat Out Hard Sales Pitches
People login to Facebook for a number of reasons. To name a few: stalk a crush admire baby photos learn what Disney princess/breakfast food/Mean...
3 Ways to Make Valentine’s Day Buzz Last All Year
Valentine’s Day is always a whirlwind, but with a little planning, you can extend the benefits of your holiday business year-round, according to...
Remind Consumers with Valentine’s Day Facebook Graphics
Looking for another way to remind social media followers to order Valentine’s Day flowers? The Society of American Florists provides members with 24...
Montana Shop To Engage Customers with Girlfriend Gathering
Why pigeonhole Valentine’s Day as a celebration of romantic love? Mum’s Flowers is encouraging residents of Whitefish, Montana to observe the...
Suds, Buds and Sexy Duds to Bring in Fellas for VDay Shopping Night
Dreaming of a way to get a bunch of (happy, ready-to-spend) guys in your shop a few days before Valentine’s Day? In Newburyport, Massachusetts,...
Stay Positive in Valentine’s Day Interviews
As a shop owner, you are the spokesperson for your business and the flower expert for your community. This Valentine’s Day, seize the opportunity to...
Buy, Buy, Baby
Moisturizers that will help a little one sleep, rattles too stylish to hide when company comes and teeny-tiny, fuzzy hats that will have strangers...
Need a New VDay Campaign? Embrace the ‘Bad.’
According to The New York Times, companies, including high-profile brands such as Westin Hotels & Resorts, are working to win over...
Valentine’s Day Fodder for Blogs, Social Media Updates and News Pitches
A Tuesday Valentine's Day this year should bode well for the floral industry. (What better gift to deliver to the office to a chorus of oohs and...
Add Pizazz to VDay Marketing with Video
Need a low-cost way to get in front of potential Valentine’s Day customers fast and memorably? (Of course you do.) Harness the power of video....
Practical Tips for More Profitable Weddings
The “secret” to more profitable wedding work may be as simple as raising your prices or offering couples a service they want but never realized you...
On Valentine’s Day, Train Your Team to Act ‘FAST’
Need a quick tool to help ensure your year-round and seasonal team members are working from the same playbook on Valentine’s Day? Teach everyone who...
Boston Shop Ditches ‘Can I Help You?’ for ‘Go Pats!’
In Boston, Rick Canale has found a new way to solve the ongoing challenge of helping staff members connect quickly with customers in an authentic...
Starbucks Courts Millennials with Higher End Brand
Consumers can find Starbucks coffee just about anywhere — in airports, Targets, the grocery store. And that ubiquity has become a problem with...