The Floral Marketing Research Fund (FMRF) has released results from a new study that provides a detailed analysis about the floral consumption...
Marketing Tactics to Increase Millennial Floral Purchases
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Business Builder
Two Ways to Reduce Wait Time on Valentine’s Day
Most florists are predicting an increase in Valentine’s Day sales on this year’s Tuesday holiday. For a florist in Glastonbury, Connecticut, that...
Can Lost Sales Hold the Key to Future Ones?
Picture yourself on Valentine’s Day. The shop is busy. The design room is hopping. Phones are ringing and orders are heading out the door. You spot...
3 Christmas Follow-Up Tasks You Can’t Ignore
We know a certain mega holiday is only a month away, but before you turn the page on December 2016 holiday work, take the time to follow up on some...
Will an ‘Exclusive’ Rose Pique Customers’ Curiosity?
To make his rose selection stand out, a Boston florist is tweaking his Valentine’s Day promos this year to feature a specific, high-end rose along...
On Tap for 2017: A More Social Year
Resolving to do a better job with social media next year? We have you covered. Here are some of our top social media sales tips from our 2016 Sales...
“We’re Married to Perfection” Engages Brides
Promote your wedding business with the Society of American Florists’ “We’re Married to Perfection” materials. The materials feature a professional...
Have You Ignored These Sales Opportunities?
We know you have Valentine’s Day and Mother’s Day covered, but are you making the most of events and opportunities between the big holidays? This...
3 Sales and Marketing Tasks to Tackle Before 2017
Your holiday work has been delivered. Your corporate parties are done. But before you put up your feet and ring in the New Year, make time to plan...
Resolutions for a Better Sales Year
As we count down to 2017, Society of American Florists editors combed through the Sales Wake Up archive to find top stories from the past year — and...
Are Complicated Discount Codes Holding You Back?
If your discount codes aren’t pulling in the results you hoped to see, it might be time to look at the codes themselves. Around the holidays, when...
A Four-Letter Acronym to Help You Sell Anything
Want to sell something surprising — say a cutting-edge floral design to a discerning customer? Make it familiar (with flowers you know she loves)....
One Reason to ‘Happy Holidays,’ Not‘ Merry Christmas’
The most wonderful time of the year can turn into a real headache for retailers who use the wrong seasonal greeting with customers. Just ask...
Count Those Pinecones!
Here’s a great story the media will love: how many pinecones (or stems of holly, ilex or any other holiday favorite) do you use during the holiday...
4 Sales-Boosting Blogs for the Holidays
'Tis the season to market online and position your business as the go-to place for great gift ideas, according to Susan Friesen of the website...