Customer Service Pro Shares Tips on Online Review Management
It’s the end of a long day. You’re beyond ready to get home. Suddenly you get a notification. A dissatisfied customer has given your shop a nit-picky one-star review that paints you and your team in a negative (and, in your opinion, unfair) light. What do you do? If...How Better First Impressions Lead to Higher Phone Sales
You know the old expression, “you never get a second chance to make a first impression.” For phone sales at retail flower shops, that adage is especially true…which is why it drives Sam Bowles, FSC, of FloralStrategies LLC, bananas when he hears florists botching...Hallmarks of an Effective Prom Menu
Just as prom fashion has evolved from the demure tea-length dresses of the 1950s to the slinky, form-fitting cuts popular now, customers today shop for corsages and boutonnieres differently than they did in years past — with many choosing to order online. After years...Partnering with Popular Illustrator Boosts Boston Shop’s Visibility
Collaborating with a popular local illustrator has helped a Boston-area flower shop grow its following, while also depicting flowers as a work of art. Several months ago, Jackie Levine, manager of Central Square Florist in Cambridge, Massachusetts, met Holly Nichols...SAF Offers New Stress Awareness Month Social Media Content Calendar
Stress Awareness Month, observed annually in April, is when public awareness is raised on stress with health groups and news outlets highlighting the effects of stress and ways to relieve stress. The Society of American Florists makes it easy for members to bring...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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