If you go to a Punch Bowl Social restaurant, one person might stand out amidst the local food, microbrews, craft cocktails, 1980s arcade games,...
How a ‘Grumpy’ Gen Xer Cracked the Code on Millennial Spending
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Business Builder
Need Wheels? SAF Members Save More During Ram Truck Month
Building Ram trucks takes guts. Getting a great deal right now, during Ram Truck Month – that’s the glory. Stack your $500 SAF vehicle discount...
Post Festive Social Media Graphics for the Holidays
'Tis the season to decorate the halls — and your digital properties — for the holidays. The Society of American Florists makes the online part easy....
Hosting Interns Just Got Easier
Would your company benefit from the work of an intern to support staff and increase overall productivity? Whether you have a need for a professional...
3 Tips for Better Online Sales, in Time for Cyber Monday
Get ready. This year, Cyber Monday on Nov. 28 is expected to be the “largest online shopping day in history,” according to Forbes magazine. If...
3 Ways to Get Engaged Couples to Say ‘Yes’
Forty-three percent of engagements happen between November and January, which means your next wedding clients will be entering the planning stages...
Turn Unsold Christmas Merchandise into Hot Holiday Items
Tired of slashing prices on unsold Christmas merchandise after the holiday, two years ago, Andy Knowles of Rob's Flowers & Gifts in Poplar...
5 Apps to Try Out this Fall
There’s a reason “there’s an app for that” became a catchphrase, according to Crystal Vilkaitis, owner of Crystal Media. “It seems like there is an...
What’s in a Word? Money
Your website says, “Send a breath of spring! This bountiful array practically bursts with sunshine!” Do customers sense similar energy and...
Will Your Staff Ace the Undercover Shopper Test Call?
Have you ever really listened to what your staff says to customers on the phone? Are they energetic and engaging? Do they upsell and cross sell and...
Have You Received a Bounced Check?
The Society of American Florists and Money Transfer Systems Inc., a leader in electronic check re-presentment and recovery, have partnered to bring...
A Quick Fix for Better Open Rates
Chris Drummond, AAF, of Plaza Flowers in Philadelphia has discovered a "secret" for improving open rates. Put a low price point in the subject line....
Pumpkins Add Punch to Thanksgiving Work
In British Columbia, Christa Dannhauser has found a way get her customers excited about Thanksgiving floral designs: pumpkins — and a dose of...
Leverage the Slow Shopper Movement
The showroom of McNamara Florist's new headquarters in Indianapolis is 3,000 square feet —but Toomie Farris, AAF, AIFD, knew right away he wanted it...
Skip These, and You’ll Skip Some Profits, Too
The next time you hear one of your sales team members pick up the phone, ask yourself: Did your employee identify herself right away? Did she...