The allure of new customers can be strong for any retail florist, but the best customer for your business is likely the person who is already...
Keep Existing Customers Coming Back in Three Steps
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Business Builder
3 Ways to Turn Petal It Forward PR Wins into Sales Success
If you are among the floral industry members who executed a local Petal It Forward event in more than 225 cities this week, you may be wondering...
Check your Gut?
To hire the best team possible, including seasonal workers, give some job candidates a second look, even if they don’t make a sterling first...
Attract More Millennials to Your Shop in Four Steps
Millennials are now the largest age group in America and they had an estimated buying power of $2.45 trillion last year. If you're struggling to get...
North Carolina Florist Glows with Pumpkin Carving
In Winston-Salem, North Carolina, one shop has found an unexpected pocket of Halloween sales: pumpkin carving. For the last few years, customers...
Instagram Business Profile Offers New Tools to Connect with Customers
One of the first things Nikki Lemler, AAF, did this week after returning home from SAF Maui 2016 was to convert her Instagram account to a business...
3 Modern Sales Skills that Build Business
The next time you and your team meet with a bride but fail to land her wedding, try asking yourself three questions: Did we shut down the...
Get a Handle on Better Pricing
Pricing is tricky business, with no one-size-fits all solution. Nonetheless, a good pricing strategy can make or break a business. That’s why Paul...
Use Facebook Live to Generate Sales, Connect with Customers
Late last month, Sally Kobylinski of InBloom Florist in Orlando tried out a new social media tool: Facebook Live. Kobylinski was tempted to try Live...
Increase Falls Sales with High Texture Cuts
Could one of the “biggest trends in floral design” help increase your average transaction and set you apart from the grab-and-go selections...
Charging the Right Amount for Services and Labor
Ever have a bride waltz in and ask if you’re willing to take on more than flowers and décor? Maybe rent linens? Provide “day of” planning services?...
Petal It Forward Prep: Order T-shirts, Flower Cards or Stickers
If you haven’t already, now is the time to create and order Petal It Forward logo materials in advance of your October 19 event. SAF provides...
Improve Your Email Marketing Approach in Two Steps
Consider the following scenario: You connect online with the manager of an exclusive wedding venue and then quickly add her to your shop mailing...
Spur Fall Sales with New Displays
Early fall can be a tricky territory for retailers who want to spruce up their showroom and convert browsers into buyers: Labor Day has come and...
To Get a Customer Talking (and Buying), Mirror her Behavior
You've seen it a thousand times: The waffling customer. The "no thanks, I'm just browsing" window shopper. The aloof corporate client who no one on...