Herb Rothe III recently set a goal: Cut energy costs around Rothe Florists in Philadelphia. Since then, he’s seen those costs drop by 30 percent,...
Philly Florist Cuts Energy Costs by 30 Percent
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Business Builder
Members Receive Discounts on FCA Vehicles
Shopping for a new car or work vehicle? All SAF members and family members (in the same home) qualify for a $500 cash allowance on the purchase or...
Bumper Crop of Start-Ups Looks to Disrupt Floral Industry
In the past five years, bolstered in cases by millions in venture capital funding, a new crop of online start-ups marketing curated designs and...
Build Better Social Media Posts with These Three Structures
If your social media posts sometimes run together, you're not alone. ("Did we promote that already?" "Haven't we run that photo recently?") "From...
On Your Mark, Get Set, Go: Chase Fitness-Fueled Sales
Summer is on its way out and that means another season is fast approaching: The season of road races. According to Running USA’s 2015 “State of the...
Ice Cream Partnership Leads to Sweet Rewards
When Lindsay Irwin of Bitterroot Flower Shop in Missoula, Montana, introduced a new gift option to her customers last Valentine’s Day, she was...
3 Tactics for Better Email Open Rates
If you aren't satisfied with the number of customers opening your emails, it may be time to take a look at your subject line strategy and rethink...
In Fight In Fight for Customers, Brick and Mortars Get ‘Homey’
If you want customers to linger longer, spend more and — well — set foot in-store in the first place, you may want your showroom to look less like a...
Give SAF’s Legal Eagle a Call
The bride refuses to pay. What should you do? Need to have a fast chat with an attorney? Give SAF’s legal eagle a call. It’s free. The Society of...
Petal It Forward Prep: Get Help from Your Friends
For the second year in a row, the Society of American Florists is spearheading a feel-good effort to promote florists and get flowers into the hands...
To Bring in ‘Just Because’ Customers, Arizona Florist Shakes Up Product Offerings
Rakini Chinery, AAF, AzMF, has found a sweet spot — in terms of both price point and location — for generating additional everyday, "just because"...
Can Emoticons Make Customers Like you More?
Concerned that using exclamation points and emoticons in your customer support correspondence come across as unprofessional? Don't be! According to...
Prepare to Petal It Forward on October 19, 2016
SAF's 2016 Petal It Forward event is two months away, scheduled for Wednesday, October 19. Petal It Forward is a "random acts of kindness" type of...
“Express Yourself” Flirts with Personal Style
Promote your ability to accentuate individual styles with the Society of American Florists’ “Express Yourself” materials. The materials feature a...
Surprise, Surprise!
An anonymous arrangement may be the way into the hearts of new customers. Is there a certain someone (or business) you've been longing to have as a...