Headed to SAF Orlando 2022 next week? Brush up on your social media skills with resources from the Society of American Florists so you can share the...
Sharpen Your Social Media Skills
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Business Builder
4 Tips to Generate Back to School Business
Back to school season is in full swing, making it the perfect time to score more sales and connect with a new demographic. The Society of American...
Pump Up Profits with SAF Resources
With speculation of a recession on the horizon and some florists reporting a slowdown in sales, it’s important to implement strategies now to boost...
Invite Congress to Call and Advocate for Your Bottom Line
The Senate and House’s recent proposed funding increases for the Floriculture Nursery & Research Initiative started with SAF members putting the...
Boost Back to School Sales With Plants
Many college students and kids in the south will be back to school in August, making it a great time for florists to promote plants for dorm rooms...
Inspiration to Grow Your Business
Looking for some outstanding flowers for weddings? In need of new services for your business? Need some design inspiration? The Society of American...
Forecast Your Future on Career Connection
Forecast Your Future, the Society of American Florists’ new series of courses focused on profitability, is available now on Career Connection. The...
Tech Designed to Help You Level Up
Ready to save time and money by streamlining your operations with the latest technology? The Society of American Florists’ learning hub,...
Encourage Customers to Connect with Flowers this Summer
Summer is in full swing, bringing opportunities to remind customers to make flowers part of their summertime fun. The Society of American Florists...
Need to Cater to Event Clients? Watch This!
To make the most of your wedding and event business, you need to protect your bottom line and offer excellent customer service. The Society of...
Access Insider Tips to Drive Summer Sales
Need help driving sales this summer? The Society of American Florists’ Career Connection learning hub has resources to help, including courses on...
Want a Taste of SAF’s Convention? Check Out Career Connection
Continuing education is one of the best investments floral professionals can make in their careers. The Society of American Florists’ annual...
Build a Successful Incentive Program
Employee incentive plans not only help attract and retain motivated workers, but they can also help businesses compete for workers in a tight labor...
Get Creative to Promote Father’s Day Arrangements
Father’s Day is quickly approaching on June 19 and, although it isn’t the typical flower giving holiday, men love to receive flowers for the same...
Boost Graduation Sales with SAF’s Social Graphics
Graduations are back! Make sure your customers know you have the graduation flowers they need to celebrate. The Society of American Florists has a...