Your summer wedding prep is going well and your Mother’s Day sales have been tallied and reviewed. Now might be a good time to tackle tasks that...
Summertime Shape-Up: Point of Purchase
read more
Business Builder
Snapchat Tips for Small Business Sales
You’ve mastered Facebook, gotten the hang of Instagram and Pinterest and maybe even dabbled on Twitter…do you have to try yet another social media...
Get Your Work Vehicle Ready for Summer Driving
It’s plain fact that certain vehicle components wear down with time and use. The effect is especially pronounced for work vehicles on the go all day...
Compete on Solutions, Not Price
The (relative) slowdown after Mother’s Day and before the busy fall months may be a good time to remind staff of a key sales philosophy for higher...
For Early Summer Boost, Plug Father’s Day — and Dance Recitals
We say Father’s Day, you say, “Helllloooo, big spenders”? OK. Not exactly. Father’s Day may not be the most lucrative holiday of the year, but...
Garage Sale Creates Sales Opportunities for Unsold Items
Remember the old expression about one man’s trash being another man’s treasure. Toomie Farris, AAF, AIFD, of McNamara Florist believes it. More...
Studies Prove Convenience is King
To get more people to consume more of a product, two new studies suggest a straightforward solution: Make things (really, really) easy. The studies,...
Get on Reporters’ Radar with SAF’s Customizable Press Releases
Hometown newspaper and magazine editors and local TV and radio news producers thrive on turning national news items into community stories. So get...
Are You the Next Floral Management Marketer of the Year?
What do a new floral holiday, a rebranded bridal spin-off business, and a partnership with a Major League Baseball team have in common? They’re all...
Turn News Stories into Sales Opportunities
To jumpstart sales and build credibility in your community, step in front of a TV news camera. That’s according to Edward Yang, managing partner at...
Higher Open Rates through Better Subject Lines
That’s curiosity, urgency, relevancy, value and emotion. It’s a system Alex Williams, vice president and creative director of Trendline Interactive,...
Five Words Customers Hate
Hopefully, most of the Mother’s Day feedback you receive this week and next falls into the kudos category, but for the occasional slip-up, train...
Help Nurture the Nurses with Social Media Reminders
Here’s a feel-good plug for your social media that could bring in a few additional sales this week — particularly among health care professionals...
5 Questions to Ask Your Team the Week After Mother’s Day
Before you decompress from Mother’s Day and while you can still recall details, debrief with staff on what went right, what went wrong and simply...
Coach Delivery Staff to Make a Great Impression
This Mother’s Day weekend and year round, your delivery staff is on the front lines of customer service. Here are some pep talk pointers to give...