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Business Builder
Practice ‘Small Talk’ for Bigger Sales
When a call comes in for a sympathy arrangement in the middle of a busy, busy day, does your staff take the time to express sincere sorrow for the...
Tips on Pricing — from a Pro
Here’s a scenario you may find yourself in lately: A price-sensitive customer asks about a standard Mother’s Day design. Does your sales team member...
Put Some ‘Charm’ in Your Mother’s Day Pricing
Florists looking to drum up sales and increase average transactions in the final stretch before Mother’s Day may want to look at how precisely they...
South Carolina Florist Shines in Mother’s Day Ad
When Clara Gonzales shared her experiences as a working mom during the Society of American Florists’ 2015 convention, she had no idea the...
Find ‘Hidden’ Dollars in Existing Wedding Work
Instead of hustling to book more events, review the services you already offer and make sure you’re charging appropriately. Too many florists give...
Mood Changer Poster Creates Instant Connection
During a visit to to Fassler Florist in Fort Wright, Kentucky, last week, SAF Chairman Shirley Lyons, AAF, PFCI, of Dandelions Flowers and Gifts in...
Petal It Forward and Save $50 on IFE Registration
Last October, SAF capitalized on popular pay-it-forward initiatives with Petal It Forward, a public relations campaign to randomly give two bouquets...
Turn Instagram Followers into Engaged Users
Last year Instagram hit 400 million users—many of them young women—so, of course you’re active on the social media site. (Right?) But according to...
Top Designer Dishes Fashion Trends
Want to create a shop or design collection that’s irresistible (and very on-trend) with fashion-loving customers? Incorporate black into your visual...
Attract Prom-Goers with Personality Quiz
Prom season is in full swing, and it is often the first time teens buy flowers from a local professional florist. Get those teens coming to your...
Here Come the Pants
We told you last fall about one bridal trend raising eyebrows (and hemlines on tops) — bare midriffs. Now The New York Times has turned its...
Free Customer Service Help, April 13-20
Have you had any tough situations with customers this week? Do you have questions about the best way to handle certain customer requests? Or have...
Florists Ponder Pricing Strategies
How do you set prices? Do you offer “charm” prices (those ending in the number 9) or rounded prices? Do you charge for delivery and services...
For Stronger Connections, Bring ‘Gifts’ to Conversations
Before your next local networking event, take a minute to brainstorm a few “gifts” to bring to each conversation. We’re not talking floral gifts...