NY Florist Forms ‘Sweet’ Relationship with Baker
Recently, Wendy Rockcastle has seen a boost in business thanks to a new clientele: sugar lovers. Last month, the co-owner of Rockcastle Florist started subletting space in her Rochester, New York shop to Tammy DiCecca, owner of Special T Cakes and Desserts. Rockcastle...Visual Techniques to Move Merchandise
The holiday season (i.e. the busiest shopping stretch of the year) is an apt time to clear out all the backstock you’ve accumulated over the past few months, allowing you to start 2019 with a clean slate. But the clock is ticking! Here’s a roundup of best practices...Get Ready for Wedding Season with Details Flowers Software
Did you know that Christmas ranks as the most popular day to get engaged? Are you ready for bridal season and wedding consultations? Can you create a professional proposal on the spot? Details Flowers Software — a Society of American Florists business partner —...Design Ideas, Merchandising Techniques to Boost Holiday Sales
Between customers’ desire to deck the halls and their need to pick up gifts for family, friends, coworkers, etc., there a lot of opportunities to end the year on a high note In a recent blog post for Smithers-Oasis, floral educator Sharon McGukin, AAF, AIFD, PFCI,...Advent Calendar Flaunts Shop’s Vast Offerings
December presents many opportunities for the team at Wascana Flower Shoppe in Regina, Saskatchewan, to flaunt their vast offerings that cater to customers’ diverse tastes for decor and giftware. Among their holiday selections: Christmas tree kits, wreaths, amaryllis,...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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