Talk about anticipation. By the end of the day on April 7, Tesla Motors had processed $1,000 deposits from more than 325,000 people for its new...
New York Shop Turns April Fool’s Prank into Branding Event
Did you roll your eyes at silly April Fool’s pranks last week? For one New York City florist, the mirth-filled holiday is no joke: It’s an annual —...
Advertise Your Blooms on the Radio
A Nielsen Catalina Solutions research study found that each dollar spent on radio advertising generated an average sales return of $6 from the...
Boost Your Prom Sales with New Quiz
Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. SAF is doing its part to get...
Boost Wedding Sales with New Trend Knowledge
Want to wow your wedding customers with a look they just can’t find on Pinterest (and increase your average wedding transaction in the process)?...
Sales Lingo to Ban: ‘Need Any Help?’
When it comes to serving in-store customers, here are three words to banish from your sales team’s vocabulary: “Need any help?” The well-intentioned...
Invite a Member of Congress to Visit Your Shop
Inspired by Nick Fronduto’s and Charles Ingrum’s efforts to get their lawmakers to visit their operations? (see co-sponsor story.) You, too can host...
SAF Makes Employee Benefits and Health Insurance Easy
Today's economy and health care reform present monumental challenges. Health insurance is becoming increasingly complex. Working in partnership with...
Spring Clean Your Sales Lingo
To present a truly fresh face to customers as the weather warms up, you’ll need to do more than sweep your store and update your online graphics,...
Prompt APW Orders with an Office Visit
Remind bosses to thank the hardworking employees who keep them organized and efficient throughout the year. Contact corporate clients now with a...
To Win Over Clients, Ask Them for Help
Having a hard time growing your wedding business — or your corporate sales? (Or, insert just about any other segment in the above sentence…) It...
Legal Questions? Use Your Complimentary Consultation
Have a question and want to talk to a lawyer about it for a few minutes without running up a huge bill? Give our legal eagle a call. SAF partners...
Spring Fever
The countdown is on to the first day of spring on March 20 and the holidays and observances that come with it. Check out SAF’s Spring Resources for...
Key to Closing Brides: Ask for the Business
Not happy with the percentage of brides saying 'I Do'? Columbus, Ohio, retailer Heather Waits, of Bloomtastic Florist, said it's simpler than most...
SAF Offers New App to Recover Bounced Checks
Have you received a bounced check? SAF and Money Transfer Systems, Inc., a leader in electronic check re-presentment and recovery, have partnered to...