Costume Ideas to Charm Customers
According to recent Google searches, Halloween 2018 will see a lot of superheroes, princesses, pirates, dinosaurs and unicorns. Want to stand out from the crowd, charm customers — and advertise your business? Check out some clever costume ideas from Rick Canale of...Citywide Fall-Themed Contest Earns Community Cred
Entering (and winning) a citywide contest earned a local flower shop community cred — while providing killer visual merchandising and a prize to boot. Napanee Blooms, which opened in Napanee, Ontario, last winter, recently joined about 15 other businesses in a fun...Remind Reporters that You Will Petal It Forward on Oct. 24
With one week to go before Petal It Forward on Oct. 24, it’s time to finalize your publicity push. Pitch local media now about the feel-good story they don’t want to miss. Valerie Lee Ow of J. Miller Flowers and Gifts in Oakland, California, sent her local newspaper,...Pumpkin Themed Class Leads to Bonding — and Sales
Fall has many admirers. Among them: young women, who clamor for themed-events to celebrate the crisp weather and seasonal bounty with family and friends. Tanya Anderson, creative director at Wascana Flower Shoppe in Regina, Saskatchewan, can attest to popularity of...‘Flower Crown Friday’ Attracts Hundreds to NYC Florist
Eager to entice foot traffic and create a buzz on social media, Nic Faitos planned an interactive fashion-inspired event in front of his shop to close out September. The president of Starbright Floral Design in New York City played into the popularity of floral...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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