Merchandising Strategies That Make Shoppers Linger
Fall is in full force at Helen Olivia Flowers. To usher passersby into the next season — and into her store — owner Rachel Gang has merchandised the Alexandria, Virginia shop windows with autumnal designs, including a large wreath of gourds and berries and a...Want To Sell More? Tell A Story
Storytelling appeals to customers’ emotions, making them more open to making a purchase. Think back to your childhood, when bedtime often started with the words, “Once upon a time.” What did that phrase conjure? Pirates and princesses, perhaps — but in a broader...Sunflower Photo Contest Generates Excitement
The “sunflower selfie” has been one of the summer’s hottest trends. On Instagram, there are more than 4.2 million posts with the hashtag #sunflowers. Capitalizing on the obsession, Pugh’s Flowers in Memphis, Tennessee held a photo contest to engage fans on social...Steal these Emails to Send Business Clients, Interior Designers and Architects
Commercial accounts represent a profitable market. Not only do you have a great product and service, you have the best sales tool possible to convince businesses why they need flowers — university research that proves flowers and plants benefit the bottom line. How do...Rose Sale Draws Hundreds to Indiana Florist
A deep discount on roses has generated a huge boost in traffic for an Indiana florist during a notoriously slow month for sales. For the past few years, McNamara Florist, which has eight locations throughout central Indiana, has held an “August Rose Sale,” knocking...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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