For Bigger Sales and Better Service, Nix the Nice
“Will this design look nice?” It’s a favorite customer question, which far too many florists instinctively answer, “Of course!” (perhaps with a trace of bitterness in their heads). Doing so hampers your sales potential, said FloralStrategies president Tim Huckabee in...Georgia Florist Grows Biz Through Greek Organizations
More than 800 college campuses in the United States and Canada have Greek organizations, with a total of more than 9 million members. Each fall, thousands of young women participate in sorority recruitment (also known as rush), a frenzied week of small talk and...Orlando Florist Drums Up Business With ‘College Care Packages’
by Katie Hendrick Vincent Back-to-school season presents BIG business opportunities. According to a recent survey by Deloitte, there are 29 million households across the United States expected to spend a total of $27.6 billion. To get its share of the pie, In Bloom...‘Puppy Party’ Caters to Animal-Loving Philanthropists
By Mackenzie Nichols Mindful that people love charitable causes as well as their “furbabies,” one New Jersey florist devised the perfect event to cater to animal-loving philanthropists. On Wednesday, Aug. 22, A Garden Party Florist in Elmer will host “A Puppy Party,”...Why Passive, Impersonal Emails Land in the Trash
By Mackenzie Nichols With nearly 3 billion users, email, the earliest form of online communication, is also one of the best avenues for marketing — 40 times more effective than social media, according to a study done by McKinsey & Company. But if you’re too...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.