In the duration of a phone call, there's ample room for error, such as starting the conversation with price instead of the card message or placing a...
3 Simple Rules For Better Phone Calls
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Business Builder
Twenty-Seven and Counting: New Discount Drives Van Purchases
Reduced gas prices aren't the only things making SAF members smile this summer. Between the Chrysler, Dodge, Jeep or Ram lineup and the FIAT 500L,...
Reaching Out to Consumers and the Media
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Angry Customer? Imagine a Cute Kid
Here’s a simple strategy to keep your cool when dealing with an angry, flustered customer:Picture him or her as a small child, “happy and running on...
Customer: “Puleeze…can I give you more money?” Florist salesperson: “Nope.”
The headline sounds harsh, but that’s still the gist of many “secret shopper” conversations sales expert Tim Huckabee with FloralStrategies, LLC,...
Be a Mobile Marketing Master
Nearly 80 percent of Americans (more than 186 million of them!) own a smartphone, according to ComScore. “Figuring out the best way to reach those...
Rake in More Sales With Recital Flowers
Prom’s not the only dance that can give florists a sales boost. Don’t forget about recital season! Parents love watching their little ones...
Successful Social Media Marketing in 3 Hours a Week (Or Less!)
Social media has done wonders for small business owners, helping them spread their messages in front of hundreds, thousands, or (for the truly savvy...
How to Win Back MIA Customers
It doesn’t take something as unforgivable as, say, delivering the mistress’ arrangement to the wife, to lose a customer. Quite the contrary,...
How to Climb to the Top of Search Results
If you’ve loaded down your website with keywords (“city name,” “city name florist,” “city name’s best florist,” etc.) in an effort to please the...
B2B Materials to Cultivate Corporate Client Relationships
Without any major floral holidays demanding your attention, summer's a fine time to target areas for potential growth, such as corporate work. This...
Flower Factor Promotional Ideas
How to Maximize Your Bridal Show Experience
Bridal shows are great opportunities to snag new clients, but they can be overwhelming, especially if you work in a city known for destination...
Millions of Workers Could Become Eligible for Overtime Pay
New regulations from the Department of Labor will expand the number of U.S. workers eligible for overtime pay. Under the 1938 Fair Labor Standards...
Pick Up Some Practical Tips from The Knot’s ‘Dream Wedding’ Series
The idea that lots (and lots) of people weigh in on a bride and groom’s wedding decisions isn’t new — but would you ever encourage a couple to...